Axios: Apple Has Acquired Asaii, a Music Analytics Platform 'Able to Find the Next Justin Bieber' [Update: No]

[user1234]

With great power comes great responsibility

 

[Vjosullivan]

I second that. It absolutely doesn’t matter how many times I tell AM i hate rap and hip-hop, sure enough There will be a few tracks of that genre on my new music mix playlist.

I never get hip-hop or rap on my recommendations. It just takes a couple of easy tweaks. Tweak #1: Use Spotify.

 

[Tofupunch]

The Spotify recommendations were always miles ahead and way more accurate than Apple Music. That being said, if this acquisition helps AM curate better playlists, then I'm all for it. I don't like hip hop/rap/pop much myself. I'm sure it's still smart enough to recommend music from many genres?

 

[jaknudsen]

Asaii, a Music Analytics Platform 'Able to Find the Next Justin Bieber'

Oh, like an antivirus program?

 

[pete2106]

You can't stop the next Justin Bieber. The only thing you can do is to send some sort of robot back in time to 'terminate' the original Justin Bieber before he can start.

 

[dv8r]

Discover, Track and Manage artists.... sounds neat and boring.

 

[Duckyduckbumps]

The next Bieber...so the software can also measure penis size.

 

[otternonsense]

I'd love a service that would let the world discover the next Freddie Mercury.

 

[ChrisMoBro]

In the future, the Resistance will send back a T-800 to destroy this system. Skynet isn't their main priority anymore in order to save humanity.

 

[Jerus]

Can't wait to get better recommendations! Spotify is many miles ahead of Apple when it comes personalised suggestions.
Let's hope we don't have wait to long.
My only worry is that since the company is only 2 yrs old they can't have much of a track record.

 

[wozmatic]

Can you imagine...

 

[Scottsoapbox]

So it can find the next pop song hit before it hits.

To do what? Get the artist to switch labels? Sign a contract extension?

(Promoting them would just be a self fulfilling prophecy)

 

[dilbert99]

Our machine learning powered algorithms finds artists 10 weeks before they chart

I would be interested in how many false positives they have to wade through if any.

 

[iapplelove]

Nobody expect the music companies that’ll make millions off of them.

Wrong. Billions/

Seriously, I know Apple has stupid amounts of cash to throw at a wall and see what sticks..

But, I would rather them be searching for the next lead programmer or designer.

The core Apple exects are not getting any younger.

 

[Googlyhead]

I second that. It absolutely doesn’t matter how many times I tell AM i hate rap and hip-hop, sure enough There will be a few tracks of that genre on my new music mix playlist.

It's trying to soundtrack your life; The range would be incomplete if it couldn't provide the 'bad guy' theme, or 'gang battle' backgounds.

 

[TheFluffyDuck]

This comment thread is comedy gold!

 

[baryon]

I sure hope they find the next Justin Bieber, so they can stop him before it's too late this time.

 

[superduperultra]

The next Bieber is inside the scrotum of Bieber.

You're welcome Apple.

 

[NightFox]

I second that. It absolutely doesn’t matter how many times I tell AM i hate rap and hip-hop, sure enough There will be a few tracks of that genre on my new music mix playlist.

It’s because Apple knows EVERYONE loves rap and hip-hop, it’s just trying to help you realise that you do too.

 

[Dan Wood]

So the algorithms will detect things within songs which, based on musical structure/chord sequences/whatever and chart history, contain elements deemed likely to become popular?
In other words, looking backwards.

This is probably going to make things even more formulaic than they already are...welcome to the homogenised world of unsurprising, generic, non-innovative "music".

Good! Maybe the algos will find my YouTube songs and brighten someone's day. Daniel Joseph Wood
[doublepost=1539599636][/doublepost]

So the algorithms will detect things within songs which, based on musical structure/chord sequences/whatever and chart history, contain elements deemed likely to become popular?
In other words, looking backwards.

This is probably going to make things even more formulaic than they already are...welcome to the homogenised world of unsurprising, generic, non-innovative "music".

But on the other hand, it might find and recommend some songs one would not be likely to find otherwise. Like mine! https://www.youtube.com/results?search_query=daniel+wood+"let's+call+it+a+day". Daniel Joseph Wood

 

[wubsylol]

This is great. They can find the next Justin Bieber and prevent him from ever becoming a thing!

 

[EvilEvil]

Yet another company Apple buys that they will not use to improve their software.

 

[gwaizai]

I wish they'd use that algorithm to find the next Mac mini.

 

[testcard]

“...Able to Find the Next Justin Bieber”
I’m not sure we’re coping too well with the current one.

 

[Bustycat]

“...Able to Find the Next Justin Bieber”
I’m not sure we’re coping too well with the current one.

That should be amazing that we can avoid the next one as early as possible.