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NPR posted an audio interview with singer Barbra Streisand over the weekend, focusing on Streisand's North American tour of her new album Encore: Movie Partners Sing Broadway. In the middle of the 8-minute interview Apple gets mentioned briefly, specifically regarding the way that voice assistant Siri has mispronounced Streisand's name over the last five years.

Siri uses a hard 'z' sound when saying the second 's' in Streisand, so the singer took it upon herself to ask Apple CEO Tim Cook to get the company to correct the error in Siri's language. Cook was said to respond with an agreement to fix the issue in "the next update," supposedly referring to iOS 10.

barbra-streisand-siri-800x450.jpg
"She pronounces my name wrong. Streisand with a soft 's' like sand on the beach, I've been saying this for my whole career. And so what did I do? I called the head of Apple, Tim Cook, and he delightfully agreed to have Siri change the pronunciation of my name finally, with the next update on September 30th. So let's see if that happens, because I will be thrilled."
It's unlikely Cook so readily divulged the release date of iOS 10, which is expected to launch earlier than the date mentioned by Streisand. The release for the iPhone 7 and iPhone 7 Plus could be on September 16 or September 23, according to recent rumors, meaning iOS 10 would launch within a similar timeframe.

Article Link: Barbra Streisand Called Tim Cook to Fix Siri's Mispronunciation of Her Name
 
I don't get it. Isn't the "s" in sand a sharp "s"? To me, a soft "s" is, for instance, the one in "reason".

Either I just don't get it (not a native speaker) or Mrs. Streisand has been using the wrong explanation for her whole career and it's no wonder Siri got it wrong.
 
Actually, it's a fun little story. Not everything article has to be deep and heavy. Kudos to Macrumors for picking it up.

Oh, and "What's Up, Doc?" remains one of my favorite movies of all time. Streisand is magnificent in it (as are the rest of the cast).
 
I don't get it. Isn't the "s" in sand a sharp "s"? To me, a soft "s" is, for instance, the one in "reason".

Either I just don't get it (not a native speaker) or Mrs. Streisand has been using the wrong explanation for her whole career and it's no wonder Siri got it wrong.

I think the use of "hard" vs "soft" is not accurate for the letter "s". It works for "c".

Your example of "reason", where the letter "s" is pronounced with a "z" sound (is it by you?), is exactly what Barbra wanted to have fixed. It's likely the vowels around the letter causing Siri to pronounce her name with a z-sound, too.

People here are too negative. Where's the love? The world needs more love, not hate.
 
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