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Not true I'm afraid.
The launch partners I've asked (granted, just over Twitter), all have the £20 limit.
That's McDs, BP, Morrisons, KFC, Costa, and one or two more I can't remember. All replies to say it's a £20 limit.

Odd, so that makes all retailers that have Contactless terminals effectively launch partners.

Sounds like the only point of being an official launch partner was for free publicity.
 
Do you know of any? The ones I'd expect to be limitless, aren't. BP, Morrisons, both still have the £20 limit.
Pret a Manger dont have the limit. Im sure someone said Apple don't either. Can anyone confirm? Makes sense they wouldn't, since practically nothing in the apple store costs less than £20.
 
It's a reasonably significant change as it requires an integration not just with Apple but also with the schemes tokenisation engines to generate the tokenised card number. After that you also have to implement the necessary out of bounds messages (text, emails, calls, etc) to ensure security of the system. It was this last part the US banks rushed and why they ended up with a load of fraud.

To be fair, it was partly Apple's fault. They delayed and delayed and only told the banks that they'd have to implement an out of band verification method with just four weeks to go before Apple Pay debuted. (Up until then it was assumed that everyone would be pre-verified as a known iTunes user with good name, address, phone #, etc.)

Smaller banks especially could not come up with enough personnel so quickly, and so shunted such calls to help centers instead of fraud centers. Help centers are much more prone to social engineering.

You then also have to hand over 10-15 basis points (i.e. in the EU most of your profit on card payments)

Exactly. In Europe, interchange fees are capped at 0.23% for small NFC purchases. Giving Apple 0.15% of the purchase like they get in the US... which is small there, but over half of the collected fee in the EU... is simply not feasible.

It's also likely why Canada doesn't have Apple Pay yet. For debit, Interac charges its members 0.6 cents per transaction. Apple wants 0.5 cents per transaction. That would almost double the fee, with Apple doing nothing to earn their part except selling the phone. It's like a wallet maker wanting a cut of each purchase made from it.
 
Pret a Manger dont have the limit. Im sure someone said Apple don't either. Can anyone confirm? Makes sense they wouldn't, since practically nothing in the apple store costs less than £20.

Yeah it would make sense with Apple - they'd want full implementation to show it off. I'll hopefully be in for a genius appointment in the next week, so will ask then.

Odd, so that makes all retailers that have Contactless terminals effectively launch partners.

Sounds like the only point of being an official launch partner was for free publicity.
Yeah, that's been my issue with "launch partners". There's so many other places that are fully contactless, I don't understand what makes the launch partners so special right now.
Maybe it is like others have said, and they've agreed to update terminals in the near future.
But that's not the impression the companies are giving.
 
I've just returned from a weeks holiday in the French Alps and spent 20 minutes unsuccessfully trying to add my First Direct card to Apple Pay before logging in to MacRumors to read this news. :oops:
 
Was it definitely listed? I did not see it.

They are so behind the times. Only just about to start accepting online bank account applications!

Yep, 100% they were listed, their logo was on the apple site, and I was fairly shocked (obviously LOL!) and i asked CB why this was so. It was swiftly removed!
 
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