Hooooray! About time. We consumers that care about best sounding audio really want to pay extra so we can hear it. Truly a dream come true. I wish they hadn't waited so long.
Now, please, please, please Apple: Eject the internal battery next. That will let you have your 5 seconds to tout "Thinnest & lightest iPhone ever," ship the first 2 generations without an internal battery but WITH your own battery case (putting battery case makers out of business), then cease including a battery case 3 generations from now.
Keep the iPhone price the same or raise it (we prefer the latter of course). Then, sell us only your battery case starting with that 3rd generation. Don't worry: while some of us will whine about this move, the bulk will just fall right in line because whatever you decide is best for all of us IS actually best for all of us. Don't be fooled by naysayers who offer counterpoint. They know that whatever a corporation decides is actually best for all consumers: "$2XX Billion in the bank can't ever be wrong"
Ideally, roll out Lightning 2 right before you stop including a battery case in the box and be slow about approving third parties for Lightning 2 accessories, so that only YOUR battery case can power the iPhone that rolls out with Lightning 2. Charge as much as you want because you'll be the only supplier. Again, don't worry: while some will whine about this, the bulk will work overtime spinning it as best for everyone and shouting down anyone who "thinks different." Unlike this headphone adapter, you can make even more money from us because
ALL of us will
need to buy a battery case.
Tweak the wireless charging standards, patent the tweaks and basically repeat with the slow licensing, so that only an Apple wireless charging pad is also sold as an add-on accessory.
Then, repeat this tactic with the camera. Shift it out to an add-on module, include it for a generation or two, then roll out several ("collect them all") camera modules at premium prices and stop including any camera module in the box. Make sure the camera module connector is proprietary and do the slow licensing thing so that only Apple camera modules are available for purchase for months after launch. And again, do not cut the price of the phone itself. We would MUCH rather you INCREASE the price so we can keep slinging around "but who makes the most profitable phone" in all those market share threads.
In both scenarios, raise the price of the phones and just lengthen the payment plan terms so that you and some of "us" fans can spin seemingly cheap monthly payments "it's only $X.XX more per month." That the payment plan people are on the hook for 36 or 48 or 60+ months doesn't matter- just get the payment amount low enough so that any higher price can sound like it's not much higher spread over ever-lengthened payment time tables.
The future is bright! All hail the Apple.