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I don't think Apple is out to mislead anyone. This is a spec. bump with an improved CPU. In general computing scenarios, the claims are true this is an improvement over the M1. If I was shopping today, I would get this over the M1 all day long (but I would probably just get the Air if I was looking for a base machine).

Overall performance is better is better than the 13" M1 MBP. To most users, the difference will be barely noticeable from M1 to M2, both machines are very fast and responsive computers.

Remember, the real market for these laptops isn't people who have an M1. It's to those who are on Intel Macs or Windows PCs. If you have an M1 and it's too slow - you need something other than an M2.



Good point, if it was true, but for 99% of user tasks it is faster.

Look at every general performance benchmark and it is higher with M2. Sure, there are some specific benchmarks where the old machine's SSD configuration might be better suited, and if that's the case for you then absolutely go for the discounted machine. For everyone else M2 is the better experience and higher performance package.
Apple IS out to mislead people as if not they would tell us all what they did and why, they would not be telling us this is faster and better when it clearly is not. Stop defending Apple.
 
Luke Miani is a great and very objective reviewer, he always takes everything into consideration and often explains, how benchmarks and real world usage are two different things. The "upgradable SSD nonsense" was pure experimentation with the intent of informing viewers - and it's a good thing somebody tries doing something like that, for the sake of consumers.

He's been less objective. This is before the M-series chips came out. He was one of these guys pushing people to buy older Mac and fix them up themselves. For tech savvy people, plus dealing with cutting open certain sealed Macs, sure, there's nothing wrong with being thrifty. I enjoy a challenge, cracking up my late 2018 Mac mini was fun, but my late 2012 21-inch iMac... no thank you. I was thrilled when my iMac G3 SE could do 1GB, it was a huge boost when I did the upgrade in 2004.

Pure experimentation? He claims he knows how these Macs work, he passes himself off as an expert. Hector Martin put Luke and Max Tech in their place with his findings and him stripping through the system to build Asahi Linux for M-powered Macs.

He was almost as bad as the one YouTuber who purchased an M1 MacBook Pro in late 2020. She focused specifically on the Da Vinci beta and said "I cannot recommend these new Macs at all," then went into how users should just build an AMD-powered Mac. Even though the software was in beta and was not optimized at all for the M1 machine.
 
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Thank you. Exactly. Someone buying this will most likely be coming from an Intel Mac (or a Windows PC). This machine will run like butter for them and will be a huge leap forward compared to what they are used to.
Only on Mac Rumors would people express outrage over a slower SSD with the base model. This machine is designed for people who are coming from an Intel Mac---this machine will be plenty fast.

Apple's pinching pennies, but they didn't get all the money they have by spending like a drunken sailor.
 
As for the importance, sure, most people won’t notice. Most people won’t notice if the processor, GPU, Wi-Fi, etc, was half as fast either, because “most” people don’t use computers for anything more than web browsing and word processing. But it’s still a bad look for Apple.

Exactly. For all the premium they command they owe it to users to be “the best” on launch day.

I don’t necessarily mean being better than their competition, I mean at LEAST best last years model. That’s not too much to ask at $300 more is it?
 
I have to agree. This is bad. If this were the M2 MacBook Air, I'd not be so disappointed. But if the "Pro" moniker means anything, it should mean performance.
The term is marketing BS... highly successful marketing BS, that cons stupid people into spending more money than the item is actually worth.

Marketing BS works. Works very well.
 
If you need faster than these speeds, you need to be looking at the 14" and 16" instead. I am not sure why the 13" even exists, its just not a good buy just get the 14" instead.
 
Please stop settling for Apples crap. It just makes things worse for those of us who expect excellence for the price tag.
Apple's crap? The Macbook Air is better than most ~$1,000 computers out there from Dell/HP/Lenovo. The 14"/16" M1 Max laptops are better than my RTX 3080 Ti in some video editing workflows. So this single product 13" Macbook Pro is an issue - which IMO should not even be purchased in the first place. Bad design, bad touchbar.
 
Fine, but don't charge a premium price for a non-premium product then. The amount Apple charges for SSDs is out of this world.
Again people complaining about the price -- look at the entire industry as a whole. Look at $1,300 Dell/HP/Lenovo systems. They are absolutely horrible! Crappy integrated intel GPUs, horrible screens, same 8GB RAM i3 processor. It has been a LONG LONG LONG time since $1,300 was a "premium" product/price.
 
MacBooks do not exist in a vacuum. If they can sell 8/256 aged design for $1300, good for them I guess..

8/256 is more insulting tbh. This is just icing on the cake.
This is just hating on Apple because its Apple. It is very common in the PC space to see 8/256 at $1,300. Heck, here is a Dell our company was looking at and its over $2,000.

I really don't understand the hate here for 8/256 config. I would honestly prefer that with a better screen and internals (Mac) vs this crappy Dell here that will just heat up like crazy with that crappy Intel and that horrible intel integrated graphics.

 
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The apologists need to zip it for this one.

I mean, it's obvious that nobody expected a lot from what looked to be nothing more than yet another conservatively spec bumped version of 2-year-old MacBook, the only Apple product still featuring the Touch Bar that so many detest.

But swapping the internal SSD for one that's about 50% slower warrants all the outrage particularly considering how it's marketed as "Faster than ever." with numbers like "1.4x" faster than M1.

If Apple had maybe lowered the price for the 256GB models to $999-$1199 then the SSD swap would have been more acceptable.

But it's the same $1299 as the M1 version while the SSD is now factually proven to be a significantly cheaper and less capable.

No bueno.

From the very conservative gains we actually see from the standard M1 to M2 chips out of context of what machine they sit in, it gets even less if the M2's performance is halted whenever it comes to reading and writing to the SSD.

That's a very bad Apple, as Brian Tong would put it.
I think people are making a mountain out of a mole hill on this. I still have a "professional" system that not only has SATA SSD, but SATA 2 speeds (2010 Mac Pro). You cannot argue that its not a professional system regardless of the very "slow" ~220 MB/s speeds on my SSDs.

This being said, I think they should just remove the 13" Macbook Pro. Regardless how people feel about the "Pro" in the name, its just not a good product in general.
 
Given that it‘s 256GB, Apple may have a good excuse: Long-term availability or pricing of NAND chips. I‘d not be surprised if 128GB NAND chips are much more expensive per GB than their 256 counterparts.That said, 256GB is the same base storage as my early 2013 MacBook Pro 13“ inch had - a soon 10-year old computer.
I have 5-6 year old PCs that read 3500MBps and write 2500MBps. The newer NVMe gen4 speeds are 5GBps read... so it's absolutely inexcusable for a 2022 MacBook "Pro" to come in with this outdated speed and deprecated technology
I don’t think it’s „deprecated technology“ It’s probably just that your NVMe SSD do use more than one NAND chip to achieve higher throughput - unlike Apple.

👉 IMO, the really „hard to excuse“ thing isn’t the SSD speeds - it’s offering 256GB base storage on a Pro Model in 2022/2023 - considering their notebooks aren’t typically issued as mere office machines by corporate IT departments. Unlike…
This is just hating on Apple because its Apple. It is very common in the PC space to see 8/256 at $1,300. Heck, here is a Dell our company was looking at and its over $2,000
…this Dell machine, whose service options clearly do target the enterprise market.

I mean, they’ve got service and customisation options that Apple would laugh in your face if you’d ask them.
 
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Only on Mac Rumors would people express outrage over a slower SSD with the base model. This machine is designed for people who are coming from an Intel Mac---this machine will be plenty fast.

Apple's pinching pennies, but they didn't get all the money they have by spending like a drunken sailor.
The issue is the new M2 base model is worse than the M1 base model it replaced. Technology is supposed to improve each generation not go backwards.

They accumulated all their money by screwing customers over with unjustified price hikes. With the exception of maybe the AirPods, nothing Apple sells right now is worth the price tag.
 
Again people complaining about the price -- look at the entire industry as a whole. Look at $1,300 Dell/HP/Lenovo systems. They are absolutely horrible! Crappy integrated intel GPUs, horrible screens, same 8GB RAM i3 processor. It has been a LONG LONG LONG time since $1,300 was a "premium" product/price.
Don’t know where you are looking but you can get a very decent Dell for £1400 in the UK.

I looked recently and was able to get a 12th Gen i7, 32GB DDR5 4800MHz RAM, 1TB PCIE 4.0 SSD, 240Hz 4K display and Nvidia 3070 Ti GPU for £1400.

This makes Apple pricing a maxed out Air for £2149 look even more ridiculous.

Difference is other companies will have sales and actually reduce prices on old technologies. Apple kept the trash can Mac Pro around for 6 years without a price drop.
 
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This thread, as expected did not disappoint from those who fail to see any fault with what Apple does.

Apple could probably get away with sticking eMCC in there and the old faithful will say it’s fine because the M2 CPU is faster and that means it will be better for “most people”.

In fact, now that this thread is out there I would not be surprised if we see sata SSD equivalent storage speeds on the base M2 Air.
 
my techie knowledge isn't up to snuff, but I'd find it funny if the "odd" 24GB configuaration of the upcoming 2022 MBA would lead into slower RAM performance too
 
No, actually. This is bad and case of Apple screwing people over. You do know that they are reusing last years boxes for the M1 machines right and just slapping a sticker over the revenant part?
It is like the Simpsons and Family Guy crossover where Peter Griffin takes a bottle of Homer's favourite drink (Duff beer) and peeling back the label to reveal it is in fact just Duff Beer with a different label on.
Tim is really REALLY penny pinching here which he should not do seeing as Apple have over $160 BILLION cash in the bank!
It's weird that you are making this statement when it's one of the things that has made Apple successful (and is Tim Cook's bread and butter after all) and most people simply aren't going to notice the difference (ie: 256gb is 256gb at the end of the day).
 
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