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The use of a single NAND chip is obvious (at least to me) - it is because these chips are in such high demand and there is such a low supply of them. I believe Apple just couldn't find the supply needed to fit 2 of these chips in each base config 13-inch MBP with M2....

Yes, it's in such high demand that it is widely available in the entire iPhone lineup. Don't forget iPad Pro.

Come on, let's try not to be sheep.

 
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With the markup on these machines, why Apple, WHY? Don't become this kind of company. Please.
So, what do you expect them to do? Just eat the cost of inflation that has been passed to them from parts suppliers and manufacturers? They are in the same realm as every other business that has to pass costs down to the consumer, because it’s costing them more to fabricate and produce yields required for demand.

I mean, seriously. Apple is in a position to make money, and if it’s going to cost them more to build a machine, then somebody has to be responsible for those additional cost to be recuperated.
 
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Ultimately this really depends on your particular definition of 'speed.' I've always been a 'responsiveness' guy - I vastly prefer things that respond as immediately as possible, over pure ultimate 'speed.' This holds true for me when it comes to cars, skis, operating systems, etc. For *me* a computer that launches apps slower, even if it's only a second or two, will always be noticeable and thus feel much 'slower' than a computer that launches those same apps faster, even if the one that launches them slower may ultimately be faster at, say, converting a movie using Handbrake. That responsiveness-to-user-inputs is extremely important to me when it comes to a satisfactory user experience. For example, my VR Rig is very, very fast. It's ultimate power vastly exceeds that of all AS-based machines to date. But the Windows OS and vagaries of a 'cobbled-together-OS-and-hardware' means that while it will absolutely destroy an AS machine in the intended purpose (rendering VR games at incredibly high resolutions and frame-rates); in every-day tasks it often feels slower than an even an original M1 MacBook Air. Which of these machines is therefore 'faster' depends on your usage-scenario and perception. I for one will *absolutely avoid* any M-based machine with retrograde SSD performance.

Sure, but it's not like the 13" M2 MBP SSD is slow. It's not. It's fast - just not as fast at the last version.

Fine, but don't charge a premium price for a non-premium product then. The amount Apple charges for SSDs is out of this world.

Agree that Apple overcharges for RAM and SSD - ridiculously so. But don't think it isn't premium - it's still a really fast SSD. There aren't many good choices in this price range with a faster SSD. It will be fast enough for the target user base.

If you switch from one computer to another with half the storage speed, you're going to notice. The average person will not know why or even exactly what is slower, but they will be able to feel a difference. Storage affects everything from swap memory (which MacOS relies on heavily esp low RAM models), waking from sleep, opening programs, etc.

Why on earth would anyone switch from a faster machine to this machine? If you're talking about people with 13" M1 MacBook Pro's then I don't think many or any of them should be switching to this M2 version. Anyone with an M1 is just throwing money away with an upgrade - I mean, if they have an M1 and it is too slow, then an M2 will be too slow as well. Those folks would need an M1 Pro/Max/Ultra for their work and should not be looking at this M2.

Put simply, this machine isn't aimed for folks with last year's machine. It's targeted at people who are still on Intel Macs, or are new to Macs in general.

I think in the context of the Air model, this drive speed is confusing for some. For example, one of the benefits of the pro model is cooling, which should allow sustained loads for longer. For example, exporting media such as video or batches of photos. Those tasks will suffer from slower drive speed. It seems to somehow dilute the benefit of getting this model over the Air model.

Agree. That marginal difference is what makes the market positioning of this machine very confusing. It sets an expectation that it will be 'Pro', but it's really the same consumer class of machine as a MacBook Air with slightly better sustained performance and battery life in a chunkier (older) chassis.

I'm pretty sure the only reason Apple makes them is that people buy still them.

None of that is relevant whatsoever. It should be, at the very least, the same performance as the previous model. No exceptions or reasons or excuses.

Sure the SSD is slower on benchmarks, but in the real world, most of the stuff that folks will be using this machine for will feel the same or faster than an M1. However, like I said above - any who is upgrading from an M1 is doing it wrong. The people really buying this are coming from Intel or Windows and they will likely be very happy with the performance that they get for the money.
 
If you want to be down on Apple for something, I wouldn't get on them for SSD speed. I'd get on them for shipping a base model machine that only used one nand module - or for doubling the size of nand used, without doubling the base storage...

Why not just move the base storage to 512GB?
 
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Saving additional costs on the most popular model, after increasing the overall price? Good job Timmy. I’m sure you’ll spin it to show how environmentally wise this decision was.
Of course good job on Tim. Not only he saved cost on the model most users will buy, he managed to force upsell the 521GB or larger storage to those who knew about this. Double jackpot, and expect another record breaking quarter.

The environmental excuse will be used once he stops bundling chargers on the MacBooks. Mark my words that it will happen. The question is not if, but when.
 
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If you want to be down on Apple for something, I wouldn't get on them for SSD speed. I'd get on them for shipping a base model machine that only used one nand module.

Why not just move the base storage to 512GB?
On a 13" MBP or the other ones, it matters not as the value is still there. On an MBA? Not so much.
 
Sure the SSD is slower on benchmarks, but in the real world, most of the stuff that folks will be using this machine for will feel the same or faster than an M1. However, like I said above - any who is upgrading from an M1 is doing it wrong. The people really buying this are coming from Intel or Windows and they will likely be very happy with the performance that they get for the money.
Again, 100% irrelevant and not the point. It doesn't matter if the average person doesn't feel the difference or not. It needs to be the same performance as the previous model. Period.
 
It’s the chip shortages.

You think that’s bad?

VW is shipping most US cars without any rear sensors meaning no blind spot or rear traffic monitors. You get a $500 discount (yeah, right) but you can’t add it back later.
Various auto-makers are doing that, but with retrofit option once the component is available. I believe Ford shipped some cars without the heated seats enabled but you could have it enabled by a chip install later.
 
Sure, but it's not like the 13" M2 MBP SSD is slow. It's not. It's fast - just not as fast at the last version.



Agree that Apple overcharges for RAM and SSD - ridiculously so. But don't think it isn't premium - it's still a really fast SSD. There aren't many good choices in this price range with a faster SSD. It will be fast enough for the target user base.



Why on earth would anyone switch from a faster machine to this machine? If you're talking about people with 13" M1 MacBook Pro's then I don't think many or any of them should be switching to this M2 version. Anyone with an M1 is just throwing money away with an upgrade - I mean, if they have an M1 and it is too slow, then an M2 will be too slow as well. Those folks would need an M1 Pro/Max/Ultra for their work and should not be looking at this M2.

Put simply, this machine isn't aimed for folks with last year's machine. It's targeted at people who are still on Intel Macs, or are new to Macs in general.



Agree. That marginal difference is what makes the market positioning of this machine very confusing. It sets an expectation that it will be 'Pro', but it's really the same consumer class of machine as a MacBook Air with slightly better sustained performance and battery life in a chunkier (older) chassis.

I'm pretty sure the only reason Apple makes them is that people buy still them.



Sure the SSD is slower on benchmarks, but in the real world, most of the stuff that folks will be using this machine for will feel the same or faster than an M1. However, like I said above - any who is upgrading from an M1 is doing it wrong. The people really buying this are coming from Intel or Windows and they will likely be very happy with the performance that they get for the money.
The problem is now Apple is using “slow SSD” as an excuse for not putting a feature on older devices (stage manager). With this intentional limitation, I can already foretell how Apple will claim these macs not getting some features from a new macOS because the SSD speed is not up to Apple’s “satisfaction.”

Just watch. They got away with it already, they will do it again.
 
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The problem is now Apple is using “slow SSD” as an excuse for not putting a feature on older devices (stage manager). With this intentional limitation, I can already foretell how Apple will claim these macs not getting some features from a new macOS because the SSD speed is not up to Apple’s “satisfaction.”

Just watch. They got away with it already, they will do it again.
I doubt they'll go down that road given how laptops are much more versatile. Then again, I wouldn't put it past them.
 
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I have to agree. This is bad. If this were the M2 MacBook Air, I'd not be so disappointed. But if the "Pro" moniker means anything, it should mean performance.

This is not a flagship pro tho, it's a budget outdatred pro model. Apple only offering it to keep their supply chain minimum order obligations and to keep at least one assembly line open so that they can offer repairs for old macbooks.
 
Storage is the slowest component of the computer. Everybody knows you can easily boost a computer by upgrading the storage.

How could anyone think cutting SSD speed by half wouldn't be noticeable?
 
It’s the chip shortages.

You think that’s bad?

VW is shipping most US cars without any rear sensors meaning no blind spot or rear traffic monitors. You get a $500 discount (yeah, right) but you can’t add it back later.

Let's ignore the current industry news about NAND oversupply.

If it were a NAND shortage, don't you think 128GB iPhone models would be facing a delay? There is no such delay on any 128GB or 256GB product. Not in Apple's lineup and not anywhere else in the PC or smartphone industry.

There is some serious Stockholm syndrome here.
 
Wow that's a little scandalous, doesn't matter if people will see the difference or not - charging more for an updated version and dropping speeds is a little disappointing.
 
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Not really news. The lowest end M-series Mac SSD (256 GB in this case) has always been considerably slower than SSD options with greater storage. It's how SSD in M chips is architected.

Sounds like all the people having a good whine here were about to pull the trigger on a 256 GB MacBook Pro. Yeah, that makes a lot of sense.
They are comparing a 256gb m2 with a 256gb m1 in an identical MacBook. Did u just want to comment or did u actually watch any of the videos?
 
Inflation, supply chain, cheating out or a combination of all three. With inflation pressures I expect we will see lots of price increases and as all components are harder to find lots of subpar builds. Bummer.
 
this macbook is a joke. i'd be returning that trash and waiting for the Air or even the 14" Pro. but then i wasnt daft enough to buy it in the first place.
 
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