You guys don't get it.
Next year you'll see Scott Forstall, in a video with his classic sincere awe/wonder look saying:"when I was a kid, I used to imagine what it would be like to have custom SMS ringtones, well, it's now a reality, it's actually, real. Sometimes I close my eyes thinking it can't be true, but it is, and Apple brought it to the world, it will change how we interact with SMS tones forever..."
(with a patented Forstall twinkle in his eye)
PS. I love my ip4, but that guy cracks me up.
This is exactly what will happen. "Ringtones your way. Apple, taking it a step further. Again." And all the fanboy in the crowd will erupt with applause.