So the Apple Watch isn't technically a timepiece or a smart device. From my understanding, it's mostly just a thin client of your iPhone as it needs the iPhone for the majority of it's functionality to work including setting the time and installing apps. Much like the TV relies on an iTunes account to do well anything. I don't see the point of a $400 piggyback device when the iPhone does everything the Watch does and more. Maybe at $80 or $100 for the screen & activity tracker. But I don't see the functionality of a $400 device in the Watch or even the jewelry aspect of it. What am I missing about this? Why am I not getting "it" at least with the iPad I saw the benefits right away. I don't see any benefits with this. It's an iPod nano with a m7 chip in it.