Youre deflecting. Apples biggest product are phones and they've been playing it safe.The Retina display on the iPad and MacBook Pro is pushing the envelope (Amazon is finally getting into the act 10 months later with the Kindle Fire HD, but Samsung et. al still haven't). The in-cell touchscreen announced today will push the envelope. So may the new "Lightning" connector if it supports USB 3.0.
Im not arguing, Im just saying that Apple is capable of doing far more than we're getting.