Irrelevant.
Sure, there will be some newspaper/TV news announcements, a brief flash of downloads, but in the end - once the 'excitement' has settled - I don't see massive sales of this material anymore.
Honestly, I think The Beatles/EMI have missed the big payout they were likely hoping for.
How wrong can you be.
The remastered Beatles Boxed Sets in the UK sold out the day they were released and it took weeks before I could get my hands on a copy.
They sold 2.25 MILLION copies of the remastered albums.
http://www.guardian.co.uk/business/2009/sep/22/beatles-remasters-sales