Are overpriced bad quality headphones used by "cool" people really worth $2.5 billion to Apple? This just further proves that Apple is dangerously close to becoming nothing but a fashion symbol.
Exactly - look at the troubled history of Beats. And particularly how Dre and Lovine manoeuvred this company away from Monster and stealing the original designs which were all created by Monster. Its a sad case of Dre and Lovine as purely Money makers and they will be laughing all the way to the Bank. Meanwhile in 5 or 10 years time this will add very little to Apple in terms of capability or branding.
Incoming comments saying "you're a racist if you say anything about Beats".
Couldn't Apple just buy the Beats Music sector? That's what Google did with Motorola.
Ask any audiophile, beats earphones would probably be the last thing he/she recommends. Many of them hold the opinion that beats earphones are 45% Design 45% Hype and only 10% sound quality
Troubled history? Monster was granted the rights to manufacture and develop the first generation of Beats Headphones. After the 5 year contract expired, Beats Electronics moved on from them. They didn't maneuver... they simply didn't renew a contract.
Yes. Looks like Apple's getting caught up with marketing this time. Truth is, Beats Music was a bit late to the game and probably wanted to rest on the laurels of the celebrities endorsing it (much like their headphones). What I would like to know is if Trent Reznor is now an Apple employee.
These prices are based on individual valuations not on what Apple 'wanted'. Beats Electronics is far more valuable than Beats Music.
Okay the deal does make sense to me but the numbers breakdown makes no sense whatsoever. Apple paying $500 mil for beats music is a good deal; $2.5 bil for beats electronics is ridiculous. They are paying 2.5 bil for speakers… and they are going to end up redesigning said speakers in-house anyway since beats will have to drop the current designer.
2.5 bil for beats music maybe, for beats electronics makes no sense.![]()
Yes, so renowned for having poor sound quality that they sell billions of dollars worth of headphones.
Does anyone else notice that in that photo, everyone except Dr. Dre is hiding his iWatch?
The Toyota Corolla is also one of the best selling car ever, but that doesn't necessarily mean that it's the best car.Yes, so renowned for having poor sound quality that they sell billions of dollars worth of headphones.
Oh so true. It's freaking hilarious.I am in love with these posts. Reading how upset MR is over how a company runs its business is hilarious.
Yes, so renowned for having poor sound quality that they sell billions of dollars worth of headphones.
Don't see why people are complaining so much. Apple earphones aren't very good at present. Beats are cool, particularly amongst the younger generation and will boost sales from this user group, who are probably swinging towards Android right now. iPhone powered by Beats audio technology + free pair of Beats headphones included = premium and differentiated offering.
![]()
Cos they are ***** , Apple are supposed to do quality products! a sheer waste of money..conned by a record company exec simple as that.
Yes, so renowned for having poor sound quality that they sell billions of dollars worth of headphones.
And considering the sound quality and fit of Apple's earbuds being thirty times worse than Beats; I see only room for improvement.
Uh Beats makes over a billion a year. In 3 years this will be paid off. Apple will improve their deals with labels and aaplle will be able to possibly merge it with iRadio.
Is there a directory of audiophiles I could consult? If so, are the listed audiophiles certified? And would you provide a link to that survey you mention-- those numbers are mighty specific. Thanks!
Wait for it ...
Samsung now buys a headphone company and streaming service!
Any moment now!
Too bad, streaming seems way more interesting.