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Try out the BEATS Music app. you'll be surprised just how well it fits in with Apple's belief to "think different". It's got some work to do, but I like where it's headed...a completely different (and welcome) approach to music than Spotify or Pandora.

It's style, and it's "sentence creation" method of music pairing are very clearly Apple-aligned elements.

I'm a believer.

I agree. Apple obviously saw the potential there. And I have faith too. Soon we shall see what Apple will do with this.
 
Beats aren't that bad. Everyone who listens to music isn't an audiophile, Beats are huge in the younger market who more so listen to Hip Hop/Pop/Rock, where having strong bass excels (Which Beats have). They look awesome, sound decent, and are iconic (Dr. Dre).

Apple's gonna lend them some engineers, and all this nonsense will blow over.
 
Really? Think about what you just said. Ready for it? The current earbuds suck. This can only be an improvement.


So do Beats. If Apple was serious about improving Earbuds, maybe purchase a company that produces quality sounding headphones, instead of a company that has awesome marketing for crappy headphones.

Earbuds and Beats will continue to suck ;) Apple did not buy Beats to improve thier sound hardware.

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Beats aren't that bad. Everyone who listens to music isn't an audiophile, Beats are huge in the younger market who more so listen to Hip Hop/Pop/Rock, where having strong bass excels (Which Beats have). They look awesome, sound decent, and are iconic (Dr. Dre).

Apple's gonna lend them some engineers, and all this nonsense will blow over.

How are Apple engineers going to help? Ever heard stock apple earbuds?

Sure, Apple can help to make them look even cooler, but the sound quality aint changing
 
By now you should have realised to Apple profits mean more than marketshare.

Apple fell of the streaming music wagon, they know they cant catch up - so they are eating the competitors. I am surprised they didn't go for Spotify right away.
 
In some species, the female will end up eating the male after copulation.

Nefarious forces have obviously already eaten Apple.

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Cos they are ***** , Apple are supposed to do quality products! a sheer waste of money..conned by a record company exec simple as that.

Agreed. I don't like gossiping, but Tim Cook was never strong enough to take over from Jobs.

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Exactly - look at the troubled history of Beats. And particularly how Dre and Lovine manoeuvred this company away from Monster and stealing the original designs which were all created by Monster. Its a sad case of Dre and Lovine as purely Money makers and they will be laughing all the way to the Bank. Meanwhile in 5 or 10 years time this will add very little to Apple in terms of capability or branding.

Lol... you actually think Dr. Dre had anything to do with anything besides licensing his persona to Iovine?

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The amount paid for beats is so ridiculous it makes me wonder if there's something fishy going on...

That fishy smell is coming from the money men turning Apple into a cash cow. It's called *liquidation* and it's the saddest thing. You think they were gonna let all that money just sit around without tapping it? Guess where the money's going??
 
monster

I thought more people knew that monster made overpriced fashionable junk that wouldn't sell without Dre's name on it. Do people think Dre actually designed the Beats hardware? Talk about paying for a name.
 
Nefarious forces have obviously already eaten Apple.

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Agreed. I don't like gossiping, but Tim Cook was never strong enough to take over from Jobs.

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Lol... you actually think Dr. Dre had anything to do with anything besides licensing his persona to Iovine?

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That fishy smell is coming from the money men turning Apple into a cash cow. It's called *liquidation* and it's the saddest thing. You think they were gonna let all that money just sit around without tapping it? Guess where the money's going??

You aren't strong enough to run Apple either but yet you commenting anyway. You have about a fraction of the knowledge Tim and more importantly Steve Jobs had about running Apple. Steve Jobs clearly thought Tim was the right person for the job. The fishy smell is from you and other bigots on MacRumors getting all bent out of shape and have been saying Tim wasn't good enough since Steve's death even though he had on more than one occasion ran Apple when Steve was hospitalized and has continued Apple's success despite all the naysaying about what "Steve" would or wouldn't do.
 
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So do Beats. If Apple was serious about improving Earbuds, maybe purchase a company that produces quality sounding headphones, instead of a company that has awesome marketing for crappy headphones.

Earbuds and Beats will continue to suck ;) Apple did not buy Beats to improve thier sound hardware.

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How are Apple engineers going to help? Ever heard stock apple earbuds?

Sure, Apple can help to make them look even cooler, but the sound quality aint changing
The only ear buds I like are the Bose earbuds because the others go way to far into my ear and the Apple ear buds just plain hurt.

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I hope there is some integration between iTunes Match & Beats (similar to what Google is offering for Music (personal) + All Access).

I don't want to have to juggle between "my" collection (which likely contains stuff not available in streaming) and the subscription service.
 
I hope there is some integration between iTunes Match & Beats (similar to what Google is offering for Music (personal) + All Access).

This is what I'm most interested about when I learned of Apple buying Beats. I would presume that down the line the music app on our iDevices will have a mix of iTunes Radio, the music we purchased, and a streaming service incorporated into it. While I'm completely happy with Spotify premium as it stands right now, I would be tempted to switch depending on what Apple does with the Beats streaming service.
 
You aren't strong enough to run Apple either but yet you commenting anyway. You have about a fraction of the knowledge Tim and more importantly Steve Jobs had about running Apple. Steve Jobs clearly thought Tim was the right person for the job. The fishy smell is from you and other bigots on MacRumors getting all bent out of shape and have been saying Tim wasn't good enough since Steve's death even though he had on more than one occasion ran Apple when Steve was hospitalized and has continued Apple's success despite all the naysaying about what "Steve" would or wouldn't do.

Oh, but I am strong enough to run Apple.
 

I read the whole article... It sounds like this company is right sometimes and wrong sometimes like everyone else. It's a best guess. However, it isn't all roses. We don't know what Apple sees that we can't see.

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Oh, but I am strong enough to run Apple.
I mean run Apple successfully. Clearly you aren't since you aren't. People who can do. People who can't don't.

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I agree. Apple obviously saw the potential there. And I have faith too. Soon we shall see what Apple will do with this.

The BEATS app is better than the Spotify app and it's not even close. Spotify is more expensive and there is no hardware business around it. I've read several articles stating that streaming only makes financial sense as a loss leader at this time since royalties are killing both the artists and the streaming companies who have to pay them. Ad rates are really low for streaming services. I really think advertising model is definitely the way to get people to try out the service. That's where iTunes could help. I was offered a job at CBS for the purpose of building yet another streaming service. We had discussion about how unprofitable Spotify is and it has 10million paying subscribers and another 30million people who get the ads.

I just went to the Apple store to try the headphones for BEATS. BEATS were slightly ($20) cheaper than competitors I tried and in most cases the sound was similar to others in the price range TBQH. I really like the BEATS Studio wireless. There was one that I liked better where they made the headphones touch sensitive... the problem is that when you turned the sound up the bass got all muffly on those whereas with BEATS Studio wireless I did not experience the same problem.
 
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Uh Beats makes over a billion a year. In 3 years this will be paid off. Apple will improve their deals with labels and aaplle will be able to possibly merge it with iRadio.

The negative press alone already will loose them more than that, if not already, why do you think most or bewildered by this weird deal, Apple seem to think having Jimmy & Dr Dre they get a cool image to their streaming service and headphones. Where as anyone who has ever bought quality headphones to actually listen to stuff than to pose with knows Beats are mediocre at best.
Apple need a deal with Harman, to take on quality audio branding like AKG or Crown Amps etc..
 
Try out the BEATS Music app. you'll be surprised just how well it fits in with Apple's belief to "think different". It's got some work to do, but I like where it's headed...a completely different (and welcome) approach to music than Spotify or Pandora.



It's style, and it's "sentence creation" method of music pairing are very clearly Apple-aligned elements.



I'm a believer.


I gave it a test when it launched and really liked "the sentence" mode but a lot of stuff i listen its not available.

I think they fit pretty nice with apple.
 
Hey I never liked this deal, and I still don't. But it doesn't surprise me that Apple is paying mostly for the headphone business as that is the business making all the money. If I was Eddy Cue though I'd be a bit embarrassed that Apple had to spend $3B to get something off the ground that Apple should already have in place. He said Apple has been thinking about streaming music for a long time. Well, why has it taken you so long to get it done? Why did you let Pandora, Spotify, etc. come in and dominate a space you should be dominating? Another question I have (which Jon Fortt asked on CNBC) is, so Apple wins streaming music. So what? Is that really a big deal? To me this is Apple looking backwards, not forwards.


Absolutely, the did the same with iDisk and MobileMe, look at the success of Dropbox..! just simple and it works, Apple could have done this years earlier, trouble is with Apple they don't want to design & fix things properly anymore, loo at the fiasco of Final Cut Pro X and Logic X, could have been great software, now designed over looks than actually functionality. It's all about gimmicks and iPhone now..the Beats deal says to me this shows how much they have lost the plot..Also bit like Apple should have brought out a larger screen iPhone years ago but no they seem to think they know best..Seems to me they are lost without Steve.sorry I know it's cliche..
 
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