Looks like it WAS for the hardware then.
Yep, all those juicy hardware patents. I am sure Apple want the patents a lot more than they want the actual beats headphone business.
Looks like it WAS for the hardware then.
Try out the BEATS Music app. you'll be surprised just how well it fits in with Apple's belief to "think different". It's got some work to do, but I like where it's headed...a completely different (and welcome) approach to music than Spotify or Pandora.
It's style, and it's "sentence creation" method of music pairing are very clearly Apple-aligned elements.
I'm a believer.
By now you should have realised to Apple profits mean more than marketshare.If you can't get market share, buy market share.
Really? Think about what you just said. Ready for it? The current earbuds suck. This can only be an improvement.
Beats aren't that bad. Everyone who listens to music isn't an audiophile, Beats are huge in the younger market who more so listen to Hip Hop/Pop/Rock, where having strong bass excels (Which Beats have). They look awesome, sound decent, and are iconic (Dr. Dre).
Apple's gonna lend them some engineers, and all this nonsense will blow over.
By now you should have realised to Apple profits mean more than marketshare.
In some species, the female will end up eating the male after copulation.
Cos they are ***** , Apple are supposed to do quality products! a sheer waste of money..conned by a record company exec simple as that.
Exactly - look at the troubled history of Beats. And particularly how Dre and Lovine manoeuvred this company away from Monster and stealing the original designs which were all created by Monster. Its a sad case of Dre and Lovine as purely Money makers and they will be laughing all the way to the Bank. Meanwhile in 5 or 10 years time this will add very little to Apple in terms of capability or branding.
The amount paid for beats is so ridiculous it makes me wonder if there's something fishy going on...
Uh Beats makes over a billion a year. In 3 years this will be paid off. Apple will improve their deals with labels and aaplle will be able to possibly merge it with iRadio.
Incoming comments saying "you're a racist if you say anything about Beats".
If you can't get market share, buy market share.
Nefarious forces have obviously already eaten Apple.
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Agreed. I don't like gossiping, but Tim Cook was never strong enough to take over from Jobs.
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Lol... you actually think Dr. Dre had anything to do with anything besides licensing his persona to Iovine?
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That fishy smell is coming from the money men turning Apple into a cash cow. It's called *liquidation* and it's the saddest thing. You think they were gonna let all that money just sit around without tapping it? Guess where the money's going??
The only ear buds I like are the Bose earbuds because the others go way to far into my ear and the Apple ear buds just plain hurt.So do Beats. If Apple was serious about improving Earbuds, maybe purchase a company that produces quality sounding headphones, instead of a company that has awesome marketing for crappy headphones.
Earbuds and Beats will continue to suckApple did not buy Beats to improve thier sound hardware.
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How are Apple engineers going to help? Ever heard stock apple earbuds?
Sure, Apple can help to make them look even cooler, but the sound quality aint changing
What market share does Beats music have?![]()
I hope there is some integration between iTunes Match & Beats (similar to what Google is offering for Music (personal) + All Access).
You aren't strong enough to run Apple either but yet you commenting anyway. You have about a fraction of the knowledge Tim and more importantly Steve Jobs had about running Apple. Steve Jobs clearly thought Tim was the right person for the job. The fishy smell is from you and other bigots on MacRumors getting all bent out of shape and have been saying Tim wasn't good enough since Steve's death even though he had on more than one occasion ran Apple when Steve was hospitalized and has continued Apple's success despite all the naysaying about what "Steve" would or wouldn't do.
I mean run Apple successfully. Clearly you aren't since you aren't. People who can do. People who can't don't.Oh, but I am strong enough to run Apple.
I agree. Apple obviously saw the potential there. And I have faith too. Soon we shall see what Apple will do with this.
Uh Beats makes over a billion a year. In 3 years this will be paid off. Apple will improve their deals with labels and aaplle will be able to possibly merge it with iRadio.
Try out the BEATS Music app. you'll be surprised just how well it fits in with Apple's belief to "think different". It's got some work to do, but I like where it's headed...a completely different (and welcome) approach to music than Spotify or Pandora.
It's style, and it's "sentence creation" method of music pairing are very clearly Apple-aligned elements.
I'm a believer.
Hey I never liked this deal, and I still don't. But it doesn't surprise me that Apple is paying mostly for the headphone business as that is the business making all the money. If I was Eddy Cue though I'd be a bit embarrassed that Apple had to spend $3B to get something off the ground that Apple should already have in place. He said Apple has been thinking about streaming music for a long time. Well, why has it taken you so long to get it done? Why did you let Pandora, Spotify, etc. come in and dominate a space you should be dominating? Another question I have (which Jon Fortt asked on CNBC) is, so Apple wins streaming music. So what? Is that really a big deal? To me this is Apple looking backwards, not forwards.