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And when did the change to x86 happen? Under Jobs. We don't know if cook is capable of doing this, and if it's a forced app on my phone I'll be pissed.
If they're doing this to just absorb their assets, keep beats by dr dre going on its own path then fine, whatever no harm done. If they force the beats name onto everyone, I will buy an android to replace my 5.

And if the app ends up as a default app on your iPhone you can simply choose not to use it. You're prematurely building up a case that hasn't even happened. Yep yep yep, the usual, "I'm going to Android if Apple further annoys me" threat. You can save yourself from waiting sir. ;)
 
Kinda like Microsoft adding Metallica to the board of directors. Strange.

$3 Billion for basically nothing...
 
I'd love to see the internal business case at Apple that alleges the Beats acquisition is a prudent financial decision.
 
Okay, keep denying the obvious. You're right...Apple paid $3.2 billion for nothing, because Tim Cook, the board of directors and the whole company have suddenly lost their minds. That's more plausible than Beats retaining licensing deals for a certain period of time regardless of acquisitions.

You're switching up your original thought now. Beats can retain it if they operating as a separate company. But Apple itself, being the parent company, wouldn't be able use those licenses.

And yes, this is one of the reasons why this acquisition is questionable to many people.
 
You're all SO loyal to Apple, "threatening" to leave a superb, rock solid company for Android devices? Lol... so leave - seeya - start a poll if this rumour turns out to be true, stating that you've "abandoned" or "boycotted" Apple, and I'll fetch my calculator to work out what fraction of the 0.00000000001% of Apple's customers you represent, and how that "loss" will affect anyone at Apple, or any other Apple product owners and users.

Who are your pre-emptitive outburst rage quit threats meant to affect? Google is full of people expressing varying levels of "disappointment" at Apple... pfft...

Lmao.
 
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This is an obvious buy. Competing successful music service. Beats has only grown since inception. It has the market on headphones, and turned premium headphones into a music subscription, with the potential for who knows what else.
Those that are acting like they are stupid on this basic concept probably would have no problem if this was someone from the Beetles.

Smh

Premium headphones? Really. £10 Phillips give better sound quality. All they have done is spend more on advertising than on the products and muppets bought it.

As for the Beatles, can't really say, never liked there music. more over rated rubbish. Only one had any real talent and he went loopy after visiting India.

Kinda like Microsoft adding Metallica to the board of directors. Strange.

$3 Billion for basically nothing...

The office parties would go with a kick though.
 
Is "urban youth" a euphemism for something?

Teenagers, millennials call them whatever you want. They're fickle. Plus I think Apple has bigger problems than a perceived lack of cool amongst teens.
 
They want Beats Music. It got around 750.000 users within the first month of it being in use, and has excellent music rights.

I can't find anything like that number anywhere, do you have a substantive source for it? The only number I've found was in a Peter Kafka article, repeated by Gruber, which said it's about 200,000 subscribers, many of those because of a free trial by AT&T.

And the music right, it seems very clear, would not transfer with an acquisition, although having Iovine on board might make it possible to renegotiate them.
 
I haven't personally used them and I'm not one to care about bass but they've got to be able to improve MacBooks' and iMacs' speakers.
If anything Dre would "advise" Cook to fix something when he realizes mbs have not even the slightest amount of bass.

Laptop speakers are never going to have bass. They can improve the quality of the midrange and treble and even use special ported cabinet designs to bring the frequency response down into the 100hz area with their full range drivers. They could even stick 2" micro subwoofer drivers in there and possibly get down to 75hz, though I really don't see that happening with space being such a premium in laptops these days. Real sub-bass requires a big driver that can push a lot of air. It's just not possible to do that in a laptop.

I don't think Dre could "advise" Cook to do anything when his own line of headphones don't even sound good. Sure they have bass, but its an overbloated and boomy mess.
 
As for the Beatles, can't really say, never liked there music. more over rated rubbish. Only one had any real talent and he went loopy after visiting India.

A band that transcended boy band pop to become the most influential, eclectic library of the 20th century, so far ahead of their time they had to stop touring in 1966 because their later projects were multi-tracked, Varese-like experiments that couldn't be reproduced in live acts for another 50 years.

Yes. Revolver and Sgt. Peppers are such overrated garbage those two albums almost singlehandedly spawned to the entire progressive rock movement.... Total garbage.
 
Laptop speakers are never going to have bass. They can improve the quality of the midrange and treble and even use special ported cabinet designs to bring the frequency response down into the 100hz area with their full range drivers. They could even stick 2" micro subwoofer drivers in there and possibly get down to 75hz, though I really don't see that happening with space being such a premium in laptops these days. Real sub-bass requires a big driver that can push a lot of air. It's just not possible to do that in a laptop.

I don't think Dre could "advise" Cook to do anything when his own line of headphones don't even sound good. Sure they have bass, but its an overbloated and boomy mess.

My Moto G has very good bass for it's diminutive size; that's not true.
 
Apple please, you cannot associate yourself with this company! You are not ghetto style, you are high quality with the best hardware, moving in with "beats" or Dre or whoever the other guy is,, is the worst move you can make.

Popeye's chicken would be better.

:eek::eek:

Too far, bro. Too far.

Just come out and say what you really want to say.

Unreal the level of ignorance of this type of thinking.
 
So this hasn't been announced - only Dr. Dre has been saying something and the Journal is talking about these guys taking senior positions at Apple?

This sounds like an April Fools release that got delayed for some reason…I think what's going to happen is that next week will come and no announcement will happen.

It *was* an April fool originally.
 
You're all SO loyal to Apple, "threatening" to leave a superb, rock solid company for Android devices? Lol... so leave - seeya - start a poll if this rumour turns out to be true, stating that you've "abandoned" or "boycotted" Apple, and I'll fetch my calculator to work out what fraction of the 0.00000000001% of Apple's customers you represent, and how that "loss" will affect anyone at Apple, or any other Apple product owners and users.

Who are your pre-emptitive outburst rage quit threats meant to affect? Google is full of people expressing varying levels of "disappointment" at Apple... pfft...

Lmao.

I don't think anyone here is "loyal" to Apple. Apple certainly aren't loyal to any of us - they're a profit-seeking entity, and they will do what is in their best interests and that of their shareholders.

We're here because we think Apple makes the best products. Luckily, that happened to be in their best interest, too - Steve was insistent that if Apple focus on making the best products they can, the profit would come. Many ridiculed him, and basically the entire PC industry went in the exact opposite direction. Ultimately, Steve was right.

If Apple stop making the best products, and instead start buying up brands because "young people buy them", it would be an enormous sign that Apple didn't have a clue how to make the best products any more.

Apple already totally missed the streaming bandwagon when it was screaming at them in the face. Apple has already had the Maps fiasco and highly polarising iOS7 redesign. They are already in danger of altogether failing to make the best products any more. Leadership decisions like this would not inspire confidence in anybody that Apple was going to recover and regain their title.

Also - personally, if I didn't own an iPhone I'd have a Windows Phone. Not an Android.
 
I guess a couple of points. First, Beats doesn't really strike me as a company Apple would usually acquire. Hasn't Apple's M.O. been about acquiring "smaller" corporations and then integrating their tech into future apple products? Hasn't it been about finding the tech that will revolutionize future products, and then integrating that tech into all things Apple? It's strange that Apple would choose Beats as it first real big acquisition.

Second, while I don't share this view, there are some who say that Apple products are over-priced. Obviously everyone on these forums know that's not true. From their later resale value, to longevity of their use, to the fact that Apple just makes really awesome products for its customers. But everything I have read about Beats, the number one complaint seems to be, well I guess two complaints, is that there quality is mediocre, and second that they are overpriced. Isn't this kind of just reinforcing that stereotype for all the "haters" out there? Doesn't this possibly provide ammunition for those people to overdrive the hype machine that this is just one overpriced company buying another? Has this been fully thought through by the Leadership at Apple?
 
This has been said before, the rights to Beats music is not transferable to Apple.

EDIT: Guy above me beat me to what I wrote.

nearly every music deal i’ve seen has transferrable rights. record deals, publishing deals, licensing deals… very common for the rights to transfer to the new owner if the company is sold or acquired.

that’s the only reason music companies are worth anything... the deals are transferable assets.

plus, having two long-time record label insiders will help apple get the best possible deals because these guys have been on the other side of the table. they know the bottom line to get deals done.

i don't think this is about the beats hardware at all. it's all about the music service.

this deal makes it Apple vs Spotify instead of Apple vs Beats vs Spotify.
 
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I guess a couple of points. First, Beats doesn't really strike me as a company Apple would usually acquire. Hasn't Apple's M.O. been about acquiring "smaller" corporations and then integrating their tech into future apple products? Hasn't it been about finding the tech that will revolutionize future products, and then integrating that tech into all things Apple? It's strange that Apple would choose Beats as it first real big acquisition.

Second, while I don't share this view, there are some who say that Apple products are over-priced. Obviously everyone on these forums know that's not true. From their later resale value, to longevity of their use, to the fact that Apple just makes really awesome products for its customers. But everything I have read about Beats, the number one complaint seems to be, well I guess two complaints, is that there quality is mediocre, and second that they are overpriced. Isn't this kind of just reinforcing that stereotype for all the "haters" out there? Doesn't this possibly provide ammunition for those people to overdrive the hype machine that this is just one overpriced company buying another? Has this been fully thought through by the Leadership at Apple?

Adding a b on future Apple products is their strategy to become cool again.
 
My Moto G has very good bass for it's diminutive size; that's not true.

Really? Why don't you enlighten me then as to what you think "very good bass" is. What sort of frequency response does the tiny little loudspeaker in your Moto G have? If it can manage 150hz without any drop in volume, I'll be very impressed.
 
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I guess a couple of points. First, Beats doesn't really strike me as a company Apple would usually acquire. Hasn't Apple's M.O. been about acquiring "smaller" corporations and then integrating their tech into future apple products? Hasn't it been about finding the tech that will revolutionize future products, and then integrating that tech into all things Apple? It's strange that Apple would choose Beats as it first real big acquisition.

Second, while I don't share this view, there are some who say that Apple products are over-priced. Obviously everyone on these forums know that's not true. From their later resale value, to longevity of their use, to the fact that Apple just makes really awesome products for its customers. But everything I have read about Beats, the number one complaint seems to be, well I guess two complaints, is that there quality is mediocre, and second that they are overpriced. Isn't this kind of just reinforcing that stereotype for all the "haters" out there? Doesn't this possibly provide ammunition for those people to overdrive the hype machine that this is just one overpriced company buying another? Has this been fully thought through by the Leadership at Apple?

Yes. I said something similar on another thread. Acquiring Beats (especially if they emphasize the headphones business) would be just affirming the worst stereotype about Apple.

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this deal makes is Apple vs Spotify instead of Apple vs Beats vs Spotify.

Until Google, Facebook or Amazon acquire Spotify.
 
WAKE THE ****** up Apple fanboys (I am one). You have all been bitching for ever about now Apple is so boring and how they have nothing since Steve Jobs RIP.

This is exactly the edgy move that Apple should be doing, you all should be happy about this! This is an amazing move for Apple, this is Apple saying we are "here" and we will be "here" for the foreseeable future.

Apple makes moves that benefit them, 3.3 billion for a brand that is established, for an artist that is one of the tops of the game (Dr. Dre, yeah you don't like him then you are old... just saying). This is money well spent!!!

You have Google buying NEST for the same figures and what they have ONE product on the market, oh yeah they had 2 but they ****ED up big time and due a glitch people could die!! yeah great 3.3 Bill spent!!

WAKE THE **** UP APPLE FANBOYS!!! This is the edgy move you have all been bitching for!!! Kudos to Apple, this is the most exciting move made since my idol Steve died well before his time...
 
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