Adding a b on future Apple products is their strategy to become cool again.
Cool to whom exactly? People buy Apple products because there high quality and work great. Shouldn't the focus be on continuing to innovate while making fantastic products? I guess I just don't get it. But I am obviously not privy to all of the information.. Because lets be frank, Apple is not in the business of just flushing 3.5 billion dollars down the toilet, and have never been a company to acquire a product just for the sake of acquiring a product. In fact, there M.O. has been the exact opposite over the years. That is why there is obviously a plan here that we are all missing, at least I think I'm missing it.. Because otherwise this doesn't make a whole lot of sense.