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Beats has had a trademark on the term "iBeats" for several years, and has produced iBeats in-ear headphones in collaboration with Monster, but recently, the company
filed a new application to expand the iBeats trademark to include new music-related uses.
Initially
covering only audio video equipment such as headphones, clothing, music performances, and various advertising methods, the trademark has now been
expanded to also encompass areas such as broadcasting, social networking, digital music downloads, and streaming music.Beats Electronics filed the new application on April 25, likely at a time when it was in talks with Apple over an acquisition. It is unknown why Beats has expanded its iBeats trademark, but it is possible that the company has plans for new products and services under the name.
Apple
officially announced its $3 billion purchase of Beats Electronics on May 28, and the deal is expected to be finalized during the fourth fiscal quarter. The acquisition includes both the Beats hardware business, which encompasses its lineup of headphones, and the Beats Music streaming service.
Article Link:
Beats Expands 'iBeats' Trademark to Cover Digital Music Downloads, Streaming Music