You are thinking about executive types where there is little money. Think of every 10-20 year old.These colours look cheap, and tacky, targeted towards children. My god Apple what are doing? There are many good headphones from Sony, Bowers & Wilkins, Panasonic even, to name just three. I think Apple paid over the odds for this company. Just like Microsoft does when it buys out all the other companies it has bought over the years. Nokia in particular.