In some ways Apple seems caught off guard, unprepared for the public response.
As a seasoned shareholder I'm not happy about its fate, but then again Apple was overdue for a failure of sorts.
I qualify it as such because as we are witnessing, Apple has the cash reserves and marketing influence to hide the true results. Instead replacing facts with fantasy to please those who Apple _must_please... and those who believe every word uttered by the company in Cupertino.
Too big to fail in the short term, Apple has become a juggernaut, the proverbial 800 pound Gorilla in the room.