You miss the point. The whole idea of the Apple Watch was exclusivity/hipster-fashion cred, pushing Apple's already widely accepted cool factor to the next level, by creating an almost entirely superfluous luxury/lifestyle product/product category and making the world mad for it. If one can go into Best Buy and purchase one, without an appointment, without special handling, without being taken into a cordoned-off VIP area, even if only the Sport model, the appeal of the higher-end models is immediately diluted. You haven't been paying attention, but, on the other hand, why should you have (or anyone, really)?. Tim Cook (and Apple) will, in time, come to regret this little exercise in untrammeled ego. We are Apple, We can do anything, and make you love it.
This is an important mis-step for Apple, IMHO, and---as much as I hate to invoke this---would never have happened under SJ's reign.
But of course we have the car coming. Wow, it just gets better and better.