You can't be serious. Brace for when? 2020?
1)Apple Mac/OS has been below 10% marketshare for decades.
2)Even though Apple's Macs have been selling like hotcakes for 2-5 years, the Mac and it's OS are STILL below 10% marketshare. I'm not laughing...I'm stating a fact.
3)In order for Apple to start getting some serious marketshare (20-25%), Apple will need to sell hundreds of millions of Macs...if not billions over the coming years to compete with all the Windows vendors (Dell, HP, Toshiba, Asus, Gateway, Acer, etc.). Apple is not going to sell 100 million Macs in a single year anytime soon. Apple seems to have sold about 12 million Macs in 2009...about 10 million in 2008. So even if Apple started selling Macs at 25 million a year, it would be numerous years before Apple approached the upper 25% marketshare point...and that's if Microsoft and the Windows-based personal computer industry did nothing.
4)Building on #3, my personal opinion is that unless Apple starts selling cheaper Macs, there will be far fewer people out there (marketshare) who are going to spend X on Apple when they can spend 1/3X for a Windows machine...or even 1/2X. I like the style of the iMac's...but I'm just not going to plunk down $1200+ for a computer when, for my needs (and most likely a large % of the consumers out there), I can do the same thing with a $600-$700 pc.
There's no doom and gloom in the future for Apple or its Macs...but since Macs seem to be somewhat low on the priority list for Apple (iPods, iPhones have far outsold the Mac in units for years and now Apple is trying to get this iPad to sell bazillions) I don't feel I need to "brace" for anything in the impending future.
🙂
http://theappleblog.com/2009/10/19/apple-q4-2009-3m-macs-record-profits/
-Eric