Tim Cook should be regretting he let Android take over the smartphone world by such dominating margin. Jeez, each time I check, the iPhone has lost even more market share. The Chinese seem to have a working formula of simply undercutting Apple in price at every level without suffering any consequences. Each year they come back stronger. Apple raising prices is not a practical solution.
Apple still commands the lion’s share of profits in the smartphone market and their active user base continues to grow. I doubt he’s losing any sleep at night over not being able to lay claim to profitless market share.