Can anybody tell me why this is a good business decision?
Giving away one of their key features for free and giving people a big reason to not use BB10 and buy their phones
Often times hardware companies attempt to save themselves by converting to services companies, IBM being an example of one that has worked.
I agree that this signals the hard times that BB hardware has fallen upon and will likely not recover from.
BBM has a shot if Apple doesn't bring iMessage to Android. There's a niche here that hasn't been filled. There are a few attempts -- iMessage, Whatsapp, etc. But they all fail to cover the commonly available platforms, or they lack multimedia ability.meh ... but apple needs to bring iMessage to android. im so annoyed having to reply via whatsapp all the time while im on my mac
Half the time I send an iMessage, it ends up being sent as a text. It's hardly reliable.
.....BlackBerry has clearly decided that the potential benefits of opening up BBM to more users outweigh the risks of BlackBerry device customers defecting to other platforms, but it remains to be seen whether the smartphone pioneer can help stabilize itself with such a move alongside its new BlackBerry 10 operating system.....
Article Link: BlackBerry Messenger Reportedly Coming to iOS June 27 [Updated]
BBM is a highly reliable,
highly secure,
fully featured
Does BB monetize off BBM though? IBM transitioned because they were able to transfer their revenue stream from hardware to services.
BB seems to be just giving away a key feature for free while still relying on hardware for profit. Meanwhile people are now less likely to buy their hardware
Well, my experience with iMessage would be the one that matters most to me, now wouldn't it?
What kind of comment is this?
Hey, rwilliams, damn you for not telling us about people who aren't you!
Not cross-platform.
"Despite their troubles in the US and certain other established markets, BlackBerry is the number one smartphone in the UAE, the top smartphone vendor in Latin America with 35.8% market share, and number one in Africa, where its 44% share of the South African market is typical."
from http://www.cantechletter.com/2012/0...g-markets-how-research-in-motion-can-rebound/
Here's hoping its ipad compatible
Half the time I send an iMessage, it ends up being sent as a text. It's hardly reliable.
because it is 10x more reliable than iMessage, it actually works
Half the time I send an iMessage, it ends up being sent as a text. It's hardly reliable.
BBM has a shot if Apple doesn't bring iMessage to Android. There's a niche here that hasn't been filled. There are a few attempts -- iMessage, Whatsapp, etc. But they all fail to cover the commonly available platforms, or they lack multimedia ability.
So what? Did the message get there? Why does the method of transport matter (assuming you have some kind of decent texting plan )