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Bloomberg reports that Research in Motion's 7-inch BlackBerry PlayBook tablet is set to debut in the first quarter of 2011 with an entry price of "under" $500, putting the device at or below the price point of Apple's iPad. Just how far under $500 the PlayBook will be priced remains to be seen.
Research In Motion Ltd., the maker of the BlackBerry smartphone, said it will begin selling a tablet computer in North America in the first quarter for "under" $500 as it takes on Apple Inc.'s iPad.

"The product will be very competitively priced," Co-Chief Executive Officer Jim Balsillie said in an interview in Seoul today, declining to be more specific. Sales of the BlackBerry Playbook, unveiled in September, will expand globally from the second quarter, he said. The iPad starts at $499.
The initial PlayBook models will be Wi-Fi-only, suggesting that the sub-$500 price would not be achieved through carrier subsidies requiring the user to also commit to a data plan contract. The Wi-Fi PlayBook will, however, be able to tether to BlackBerry phones for data access on the go, and 3G and 4G models are planned for further down the road.

According to Balsillie, Research in Motion is looking to follow Apple's lead in embracing big box retailers with its tentative plans to bring the PlayBook to Target and Wal-Mart. Distribution would also be accomplished through carriers already familiar with selling the company's products.

Article Link: BlackBerry PlayBook to Be Priced 'Under' $500
 

Popeye206

macrumors 68040
Sep 6, 2007
3,148
836
NE PA USA
I don't see this selling in Target or Walmart.... no mass consumer appeal like the iPad. They should stick with the Best Buys and phone carriers.

This will be all interesting to see how this all plays out. Another war about to be waged! :)
 
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ero87

macrumors 65816
Jan 17, 2006
1,196
1
New York City
It's a little sad how much this resembles the iPad. I mean, it looks like they did the maximum allowable amount of copyright infringement.
 
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thefferon

macrumors newbie
Aug 15, 2007
12
1
7" vs. 10"

And don't forget, while comparing iPad to PlayBook, RIM's offering has a significantly smaller screen than Apple's, at presumably the same pricepoint.
 
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galstaph

macrumors 6502a
Jul 24, 2002
812
2
The Great White North Eh
Is that a dock and coverflow? Let the lawsuits begin!
it is based off of bb os6. they've had a 'dock' for a number of years already.. os5 had one, os 4 had something like it... maybe even os3 did too, anyways there have always been icons for applications on the home screen (or subset screen) iirc
 
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fabian9

macrumors 65816
Nov 28, 2007
1,131
133
Bristol, UK
in order to get anybody to seriously consider this product they'll have to price it extremely aggressively indeed. Imagine walking into a store and having to decide between this tablet priced at say $479 and the iPad for $499 - every sane person on the planet would of course choose the iPad for an extra 20 bucks.

So for RIM to get a share in the market, it'll have to priced at least $100-$200 below the iPad. This way customers would go "I could get this tablet for $299, or pay almost twice as much for one with a fancy Apple logo on it - functionally there isn't that much of a difference".

It'll be interesting to see how it panes out!
 
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benhollberg

macrumors 68020
Mar 8, 2010
2,160
6
RIM should not market this saying it is cheaper than the iPad. First that sounds like it is cheaper in quality, not price. Even if the price is cheaper you want it to sound like it is better. Second, I believe it appeals more to business.
 
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Consultant

macrumors G5
Jun 27, 2007
13,313
33
It has half the display size (and probably a really crappy display), but priced the same as iPad? Fail.
 
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Jul 29, 2008
217
0
"'Under' $500" means $499.

Quite right. They can't really market this thing on price, anyway. All they can hope to do is be price-competitive. They have to differentiate it in some other ways to market it effectively. They can say 'it runs Flash' and 'it's more portable'. But to say it's a few dollars cheaper, people will just shrug. What they want is for it to work, and they want to buy from a company they already trust (like, for instance, the company they bought their MP3 player from). They're afraid of buying a $499 paperweight (buyers' regret is very common in consumer electronics!) - in which case, the few dollars saved won't mean much.

"Research in Motion is looking to follow Apple's lead... with its tentative plans"

Kinda says it all right there. Good luck with your half-sized screen and your half-baked convictions, boyos.
 
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Arisian

macrumors 68000
Sep 14, 2007
1,546
1
China
How is it that these people can't compete with Apple a year after Apple released the iPad? They are reacting to the market and they can't even put something out that competes with the current market offering.

Seems like the definition of wasted R&D money.
 
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dakwar

macrumors 6502
Nov 2, 2010
320
13
in order to get anybody to seriously consider this product they'll have to price it extremely aggressively indeed. Imagine walking into a store and having to decide between this tablet priced at say $479 and the iPad for $499 - every sane person on the planet would of course choose the iPad for an extra 20 bucks.

So for RIM to get a share in the market, it'll have to priced at least $100-$200 below the iPad. This way customers would go "I could get this tablet for $299, or pay almost twice as much for one with a fancy Apple logo on it - functionally there isn't that much of a difference".

It'll be interesting to see how it panes out!

Ahh but this tablet has many features that the iPad doesn't. To me the choice isn't that clear.
 
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ten-oak-druid

macrumors 68000
Jan 11, 2010
1,980
0
When a tablet like this or the ipad becomes outdated years from now in terms of software and function, it can still serve as a digital photo frame. So the quality of the screen should be one of the top priorities. I don't know how the screen on this device compares to the ipad's but in general if any tablet cuts costs by going with an inferior screen, that should be a strike against it.
 
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TXCraig

macrumors 6502a
Jul 2, 2007
507
6
Houston, TX
What a joke

No one has even seen on of these yet. Their demo video of their tablet was a CGI generated tablet showing how they would like it look.

They float this crap to try to keep people from buying the iPad for xmas and to try to keep corporations from buying Apple also.

The odds they will have a shipping product, bad or good, by then end of the first quarter of next year is a pipe dream...
 
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