Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

[doelcm82]

Apple's iPhone immersive videos can be captured with a pair of lenses as well, it is just limited by the incorrectly small effective pupil distance of the iPhone's lenses.

To me the videos and stills taken with the iPhone are much better than those taken with the Vision Pro. The iPhone cameras are designed for photography and video, while the Vision Pro cameras are designed to pass the outside world through to your eyes. If you take video on the Vision Pro it looks like the pass through. Good (for pass through) but not great.

Having the video match the pass through lets you do a neat trick. You can record someone in a place, and then come back to the same place later. As long as you stand in the same spot, you can line the spatial video up with the empty space where your subject stood and it looks like the person is really there, and you’re viewing them in pass through

 

[TsMkLg068426]

Finally, I can make high quality sex tapes all I have to do is spend $30K.

 

[nostradumbass]

Let’s goooooo!

Whew! I can’t wait to see all this great content in the next couple of years.

I know people doubt it, but you have to start somewhere. Onwards and upwards!

Ser this isn’t LinkedIn.

 

[OnePieceIsReal]

Kind of weird announcing it as for Apple Vision Pro , it’s just a vr camera “3d” video all vr headsets can see it lol

 

[doelcm82]

It is the Point-and-Shoot part of the market.

I think it is safe to say that they rare not selling to the same customers.

I am pleased that someone is selling to my end of the market. I had the Insta360 EVO before, but I quit using it because I didn't have a good VR headset to view the output. The non-replaceable batteries died, and Insta360 stopped making it.

$699 is something I can buy on a whim if I don't get too many whims.

 

[sardonicSoftwareShaman()]

In the industry we rarely buy equipment; we typically rent it instead. Don’t be fooled by YouTube, yes some independents own the cameras they use professionally but that’s not everyone.

 

[svish]

Not sure if 3D content for Vision Pro will really take off due to this camera. Very costly camera. With very few owners of Vision Pro, don't think there is any high demand for 3D content.

 

[ds2000]

Let’s goooooo!

Whew! I can’t wait to see all this great content in the next couple of years.

I know people doubt it, but you have to start somewhere. Onwards and upwards!

I genuinely think things like this will be incredible. If I had the cash, I'd buy it, start a car review channel and film everything in it. I have no idea if youtube supports special films yet?

 

[richinaus]

I genuinely think things like this will be incredible. If I had the cash, I'd buy it, start a car review channel and film everything in it. I have no idea if youtube supports special films yet?

youtube on the quest 3 certainly does support 180 video.

 

[nottorp]

And is it good for anything else? Or it's a 30k paperweight if Apple cancels the Vision Pro?

 

[Le0M]

Any expert here that knows if it's technically possible to make a 360 degrees 3D camera?

 

[3304614]

It kinda/sorta reminds me of an Exocomp from Star Trek (like Peanut Hamper from Lower Decks).

 

[lilkwarrior]

Wow, what a waste. Vision Pro will be 100% dead within 3 years. Another fantastic Apple fail.

…This product isn’t just for the Vision Pro but high-end spatial content recording be possible to the benefit of creative professionals for spatial computing use cases in general for many other spatial computing hardware for years to come.

The Vision Pro merely enabled for the first time an actual headset capable of rendering premium content as intended and ideal for creative and content owners.

The Vision Pro unlike most headsets not only has HDR but Dolby Vision Pro and HLG HDR covering the needs of content owners and creatives simultaneously.

With Android XR also being a thing, there is promising movement towards more spatial computing hardware capable of the same capabilities moving forward towards Black Magic, Canon, and other creative professional hardware manufacturers giving creatives the hardware needed to do their work on par with non-spatial-computing hardware/platforms finally.

 

[Pressure]

I was just about to ask if someone in the industry thought this was reasonable value.

The camera without mount or lenses starts at $14,995.00 (Blackmagic URSA Cine 12K LF) and the 8TB media module is $1,695.00 which is still cheaper than upgrading any Mac to 8TB 😂

Cinema grade lenses cost more for a set that covers all the normal focal ranges. This specialty lens for spatial videos is expensive.

 

[CBlakeston]

Came in the comments as suspected the Mac rumours crowd would poop on this news like they do everything else Vision Pro for some reason. 🤷‍♂️ pleasantly surprised at some thoughtful takes.

 

[CBlakeston]

Kind of weird announcing it as for Apple Vision Pro , it’s just a vr camera “3d” video all vr headsets can see it lol

No they can’t. Very few headsets can playback 90fps let alone the resolution this shoots at. And if they could it would be like squeezing a 4K dvd signal into an old school box TV.

If you imagine the headline to the article reads - first 4K camera available for the first 4K TV - That’s more reflective of the significance.

It’s the first time a camera has been commercially available that matches the insane resolution of the Vision Pro.

 

[wbeasley]

The porn industry will love this.

technology is always driven by defence or porn...

 

[zubikov]

Yes but does it come with an SD card?

In all seriousness, imagine the file sizes?!

 

[wbeasley]

Came in the comments as suspected the Mac rumours crowd would poop on this news like they do everything else Vision Pro for some reason. 🤷‍♂️ pleasantly surprised at some thoughtful takes.

i still remember the tech press almost universally bagging the first iPad...

for an industry that disrupts and thrives on changing people's lives, we dont always like change that affects us...
but throw a chance to make money, and you get everyone convinced the MetaVerse and NFTs are worth spending big on

the AVP is not the dud it is made out to be. it's not a mass consumer product. but it's impact will affect the next decade.
but it's not the mess that curved TVs were either... exactly who thought that was a good idea?

 

[sushicat]

Fantastic news. For the low price of $30k, you can make videos for the 100 people who own AVP.

Yeah they invested millions for a single device playback 🙄
Apple didn't invent the SBS video, and this camera is not made specifically for AVP. It makes SBS video that can be seen as 3D inside the AVP as well as any other device that can play side-by-side videos like Meta Quest that, in 2024 alone sold an estimate of 1 million devices. Not 100. Now I understand we're on MacRumors but cmon man. The world doesn't revolve around Apple.

 

[Merlin65]

Fantastic news. For the low price of $30k, you can make videos for the 100 people who own AVP.

Same old joke rehashed again and again. It was funny the first time and possibly even the second time. Yawn.

 

[Radeon85]

Fantastic news. For the low price of $30k, you can make videos for the 100 people who own AVP.

You can watch 3D videos on the Quest 3 as well, even ones recorded with an iPhone. So, it’s not just limited to the AVP.

 

[jakey rolling]

And just when our Macs were zippin' through 4K-editing... Dual 8k! We will need faster computers for editing video this heavy.

Mostly just extra RAM and storage.. that stuff is easy to upgr.... oh.. wait.. nevermind.

 

[stewiebeamen]

A long as it comes with a free AVP I'll take 2!

PS - That camera bump coming to iPhone 19 Pro Max Ultra Elite Gold!

No, but it does come with a 90-day trial subscription of Apple TV+ and 90 days of Apple Music. New subscribers only.

 

[stevemiller]

When you only have 2 lenses pointing in one direction, the stereo effect is going to fall off to essentially zero at the 180 sides (even worse it’ll probably cause eye strain since one lens is essentially behind the other at that angle, which isn’t how our eyes work).

Maybe they’ve figured out some genius compensations. Or maybe they’re just hoping to jump on what they thought would be a fad, and 180 stereo is more marketing than substance.