Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Bloomberg: $10,000-Plus 18-Karat Gold Apple Watch Edition Sales Fizzled After Just Two Weeks
- Thread starter MacRumors
- Start date
- Sort by reaction score
It's pre-obsolete.
I've yet to buy any smart watch because I didn't want to be on yet another tech treadmill.
"Revenue" is the measure of money before all that.
with imac pro, people makes money, in few weeks/months that 10k is
recovered. Please, think before make a "joke"
There are people that bought the Apple watch that the 17K (watch and band) is like pocket change to them. I always wonder how they made their money in the first place being stupid though.
Anyone who understands the tech market even a little bit could see what a terrible idea the gold Apple Watch was. The watch was destined to become outdated within just a year or two. Consumer tech never appreciates in value, nor does it hold its value over successive generations.
if you think they produced the gold watch for high sales you must be mad.
Think of it as marketing. In the same way fashion houses do not make money from couture dresses.
The issue for the apple watch at the time is that watches are basically jewellery for men. And some people don't want to replace their 10k Rolex with a $300 dollar bit of plastic, even if its more useful. So they tried to position the product mentally in the same space as high end watches. Thats all.
Whether it worked or not or added to how the watch was perceived is hard to tell. Right now the apple watch is a legitimate thing to wear regardless of how much money you have. Maybe the gold watch helped it get to that position? who knows. But marketing is marketing, you can spend 100m on advertising or spend the same money on a special edition gold watch and get lots of articles and free press talking about it. Its all the same thing really.
Think of it as marketing. In the same way fashion houses do not make money from couture dresses.
The issue for the apple watch at the time is that watches are basically jewellery for men. And some people don't want to replace their 10k Rolex with a $300 dollar bit of plastic, even if its more useful. So they tried to position the product mentally in the same space as high end watches. Thats all.
Whether it worked or not or added to how the watch was perceived is hard to tell. Right now the apple watch is a legitimate thing to wear regardless of how much money you have. Maybe the gold watch helped it get to that position? who knows. But marketing is marketing, you can spend 100m on advertising or spend the same money on a special edition gold watch and get lots of articles and free press talking about it. Its all the same thing really.
According to this, more than 10,000 people did. So at minimum $100M in sales.
It’s a collectors piece with that blue box.
An unopened one can fetch triple.
Good luck finding one.
If you bought a Rolex for $10k in 2015 it would now be worth $12k more than an Apple Watch Edition
people that have that kind of money, dont think like you. they buy them, and after 10 years will sell them with 50k/piece
Like people who sold perfect first gen iphone for 10.000$ a piece
And you could actually resell it for damn near what you paid, if not more.
No need for luck...there are 7 billions people on this earth...maybe to have luck to find 100 of them
[doublepost=1563807819][/doublepost]When first iphone was sold with 10.000$ with no solid gold on it , only plastic etc...just for the pure of collection...says a lot about the Earth market
Everyone saying the AW0 is "obsolete." That term is dependent upon the person owning the watch. I recently upgraded to the AW4 in December and honestly, the AW0 satisfied me as much as the AW4...I never had that new ownership feeling and euphoria of a huge upgrade.
The thing that I enjoy most about my AW4 over my original is the louder speaker....thats it.
The thing that I enjoy most about my AW4 over my original is the louder speaker....thats it.
Rolex is not Patek Philippe, they keep the value ok, but not that ok. Rolex mades 1 million/per year...when PP around 20-30k..so its more exclusive. Why you should buy a SH Rolex from 2015, when you can buy in their shop, the same model brand new for the same money? I hope you get it what im trying to say
Bloomberg has an established reputation for publishing stories that are based on unverified facts from untrustworthy sources, yet MR re-publishes their garbage as if it was gospel.
So many people miss the point of the $10k Apple Watch.
It was all about marketing and getting it on the wrists of the people in the know that influence millions of others.
And really, “only” selling 10k at $10k is still $100 million to put toward the research and development costs of the entire Apple Watch line.
It’s all about the big picture.
It was all about marketing and getting it on the wrists of the people in the know that influence millions of others.
And really, “only” selling 10k at $10k is still $100 million to put toward the research and development costs of the entire Apple Watch line.
It’s all about the big picture.
The $10K Apple Watch Edition was the most pointlessly pretentious thing Apple has ever done. I'm not surprised it was a flop, and had figured Apple learned their lesson from that, but...
...then they released a monitor that needs a $1000 stand. Sigh.
...then they released a monitor that needs a $1000 stand. Sigh.
I think they should've have 1 high end gold model, with rose gold coming later. I think it really adds status to the line.