I agree it was a joke.
BUT, if this is true "sold in the low tens of thousands" of units" - that is bloody good at $10k+ a pop
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Bloomberg: $10,000-Plus 18-Karat Gold Apple Watch Edition Sales Fizzled After Just Two Weeks
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I agree it was a joke.
BUT, if this is true "sold in the low tens of thousands" of units" - that is bloody good at $10k+ a pop
I'm disappointed that they haven't continued with the white ceramic edition. I was hoping they'd find a way to bring it down in cost and make it part of the regular lineup.
Hahahaha not really surprising is it hahahaha...
A watch with a lump of gold worth what $300 and it wasn’t even pure, plus a leather strap made in some Chinese sweat shop, a PLASTIC packaging box, oh and a mechanism (if you can call it that), mass produced on a Chinese sweet shop factory floor and was the exact same one used in a watch costing $300...
I am still baffled to this day exactly what Apple thought they were going to achieve with this garbage? Not the Watch but the low cost materials And MASSIVELY inflated price?
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So your idea of marketing is to generate bad and negative press... riigghhtt....
A watch with a lump of gold worth what $300 and it wasn’t even pure, plus a leather strap made in some Chinese sweat shop, a PLASTIC packaging box, oh and a mechanism (if you can call it that), mass produced on a Chinese sweet shop factory floor and was the exact same one used in a watch costing $300...
I am still baffled to this day exactly what Apple thought they were going to achieve with this garbage? Not the Watch but the low cost materials And MASSIVELY inflated price?
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So your idea of marketing is to generate bad and negative press... riigghhtt....
You're using the wrong metric for success, which is going to be a problem down the line for Apple.
As a data point, In Q2 2017 Fitbit's revenue was 353 million. So Apple may have come close or matched fitbit's quarterly revenue for that quarter with one product.
What are you taking about? It’s the sales that “fizzled,” not the finish. And the article says “few after the first two weeks,” so where’s the no-mention?But the fizzling gold finishes are worth no mention save for the title?
Oh, erm…
If you’re rich enough to drop $10k on a watch so you can say you’re a fancy gold-plated early adopter, you’re not regretting it in a few years and several dozen expensive watches later. To help you understand the dynamic, pretend you could buy a gold edition AW with that $10 bill in your wallet.
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No. That's not the meaning of obsolete. I still wear my stainless AW0 every day, and it doesn't need "support". Sure, sw updates ended, but that was a great run while it lasted with 3 significant upgrades to aesthetics, performance and functionality. It still does way more than any other wrist device previous to its introduction. It's been incredibly durable. No scratches on screen, and case still looks good, despite pretty hard usage here (lots of sports, and home renovation).
The current 4th gen is the first that's really tempted me to upgrade, but I haven't made it a priority. Maybe I'll wait for the micro LED version with untethered FaceTime lol
I think the few tens of thousands that sold were to people who bought tickets to the Fyre Festival.
There are three types of wealthy people. The smart, thrifty and inheritance. The thrifty wouldn't even give it a thought while the smart would invest it wisely elsewhere so it's the last of the group that would make such a purchase.
Williams now oversees the development of all Apple hardware products, according to the report, and he is widely considered a frontrunner to succeed Tim Cook as CEO when the time comes -- the two share similar backgrounds and mannerisms.
I'm not too sure Apple can withstand a successor like Tim Cook. Apple under Cook reminds me of Apple led by John Sculley. We know how that turned out. Today, Apple has become just another behemoth corporation with the pro-shareholder conservative mindset all corporations eventually succumb to which undermines operations until they fizzle out in one form or another. We might have seen the best days of Apple, it's peak reached not long after the passing of cofounder Steve Jobs. I hope not. I miss the decades of excitement and passion Apple gave me and others as it forged ahead leading the personal computer revolution. At least I was there since the start so got to experience it all. Oh, but to taste that again...
One way to ensure that all your products have the latest operating system, is to NEVER update the operating system. Simple and effective!
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I don't know about that. Larry Ellison seems to make a lot of big purchases just for the fun of it. He's clearly neither "thrifty" nor "inheritance".
It won't be "obsolete", it will continue to work just as well as the day it was new. It will not fall apart and it will not stop telling time and running current apps. It will continue to run the same apps as the day it was purchased. The concept of "unlimited free lifetime upgrades" never really existed before Apple. Imagine if you bought a refrigerator in 1990 and several times a year Frigidaire sent a team to your house to upgrade it or replace it with a new one for free! Or expecting a record company to automatically upgrade all your LP's to CD's and then .mp3's when technology changed? Or Chrysler to give you a new model Dakota or 300S every year at no extra charge? Ridiculous isn't it? Well that's what Apple has been doing for a decade now, with regular .1 upgrades and free major OS upgrades. With any other product, you're stuck with it the moment you buy it -- for better or worse. Apple has basically spoiled us to expect free lifetime upgrades (or at least for many years...) and we collectively start hating them when they finally say "Enough's enough, this one's done." If you bought a $10,000 gold Apple Watch you can continue to enjoy it for the rest of your life, and you can pass it down to your children and grandchildren. It will continue to work just like the old wristwatch my grandfather left me continues to tick. I treasure it because it was his, I don't hate it because it was last "upgraded" the day it left the factory. End rant. (
People totally miss the purpose of the gold watch.
It was a halo product. It is to draw attention and break down barriers.
It’s only purpose was to build buzz and legitimacy for the rest of the watch line.
It fulfilled this purpose as the prominent early adopters were seen wearing them and then some others followed suit by buying something less than the gold model.
In other words, Ford GT is not a practical car, but it makes the rest of the Ford line look more sexy and sell better.
Re gold watch stuck on an old o/s? That’s the nature of tech, the envelope may look pristine, but the h/w inside is frozen in time. Regardless, the watch still functions fine even on the old o/s. I’ve worn my Omega less than a half dozen times since 2015 because it’s hardware is frozen in time too (and it offers far less functionality than my aluminum Apple Watch does.)
It was a halo product. It is to draw attention and break down barriers.
It’s only purpose was to build buzz and legitimacy for the rest of the watch line.
It fulfilled this purpose as the prominent early adopters were seen wearing them and then some others followed suit by buying something less than the gold model.
In other words, Ford GT is not a practical car, but it makes the rest of the Ford line look more sexy and sell better.
Re gold watch stuck on an old o/s? That’s the nature of tech, the envelope may look pristine, but the h/w inside is frozen in time. Regardless, the watch still functions fine even on the old o/s. I’ve worn my Omega less than a half dozen times since 2015 because it’s hardware is frozen in time too (and it offers far less functionality than my aluminum Apple Watch does.)
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Apple Watch is a fantastic product, but boy did Apple get its initial launch wrong. Targeted completely the wrong audience. But they nailed that from the second one onwards focusing much more on sports and lifestyle users rather than the premium market.
He’s talking about revenue, not profit.
All the costs you mention are obviously accounted for to make a % of profit on each unit sold.
I never got the commercials of using your watch as a gps while driving or some of the other early commercials.
Apple learned that people are not gonna look at their watches more then the phone. Same reason why a lot of apps have ditched Apple Watch.
Humorously is not the adverb I would've chosen to describe this. Tragically seems more appropriate.
Lol. I wish you could roast this even more brutal.
Apple talked about it on WWDC though, briefly.
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After reading how Ive wanted the Apple Watch to be more "jewelry" like, I wonder if the 18k gold Watches or Hermes editions are introduced as a protest by Ive or to keep him somewhat happier..?
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Because Ivy is already out. This is about tearing down the new guy.
As others have noted, the Edition was a marketing/publicity stunt—which just happened to have generated $200-300 million in sales. As a marketing stunt, it was literally worth 100,000 times it’s weight in gold. Hardly a flop, or pretentious for that matter.
And the display sells to a market that almost certainly does _not_ need a stand. More than likely that stand would ended up on a shelf in a closet somewhere. That’s what would have happened if Apple sold the display with the stand, for $6k—what a waste.
Instead, they priced it at $5k and made the stand optional. The stand will sell in relatively low quantities, so it’ll never reach any economies of scale.
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