I am GENIUNELY wondering if this is going to happen or not. This is the most "will it or will it not happen" event in a long time. It almost seems like absolutely nothing is going to happen. BUT, then, it also feels like out of the blue they could straight up run the event and release new machines.
This one is a totally mystery
I have no supply chain connections, nor anyone inside Apple to spill some juicy details. My guesses are through a business-minded lens with emphasis on Apple's favorite pursuit: "another quarter or record revenue & profit."
That alone has made me believe there
WILL be an October event all along... even in the face- at times- of it looking like there would be little to show... and/or proclamations by the paid pros that there would be no more releases.
This is the most lucrative quarter in which wallets open widest and debt gets taken on at record levels. All businesses do everything they can to maximize sales in this prime quarter more than any other. This makes or breaks a year for most companies... as there is no making up for poor holiday quarter sales in the other three.
So I think there will be
SOMETHING, probably underwhelming to this crowd... but anything else ready to launch that won't inhibit holiday sales of everything else also for sale seems
very likely to me.
That's what drives me seeing M2 iMac instead of M3 because M3 would likely inhibit sales of all other Macs for those who opt to delay their purchase on the assumption their target Mac will go M3 soon. And besides, the wonder product doesn't seem likely to launch with "old tech" if M3 is already out for 3-6 months by launch day. So if M3 hits in the next 3 weeks, Vpro likely upgrades to M3. Or if Vpro is locked on M2, then M2 is the only thing that really makes sense 3-6 months
before the dazzling next big thing can be purchased.
While I expect M2 iMac as the headliner, I'd welcome the M3 surprise because I'm also interested in Vpro and I'd rather see it get "forced" into the upgrade than being the very last thing to launch with M2, barely ahead of first things with M3.