I replaced my Apple TV with a Fire TV Cube recently and every day I consider switching back. I got the fire TV for 4K playback and with the hope that it would make it easier for my mom to switch to streaming With a simple voice command. When it works, it’s great. When it works.
I also have a couple of Roku boxes for extra rooms. Roku is pretty great compared to Fire TV. However, its still not as snappy or as nice as my old Apple TV. If Apple were to make a solid Apple TV soundbar I’d most likely buy it on day one. The inability to update the Apple TV at a faster clip (and at more competitive pricing) is a giant missed opportunity on Apple’s part. It works well, the picture is still fantastic, and it still feels snappy and intuitive. However, Apple has let their competitors catch up a bit and it is harder than ever to recommend an Apple TV over more inexpensive devices, even with all the issues. I hope Apple isn’t going to do something dumb like slap an Apple TV into a Home Pod and instead creates something much more useful for us.