Oh we sure see where YOU are coming from; forcing assumptions, belittling dissent and shifting blame by any whataboutist means necessary. I don't know why you're so militant in deflecting any and all criticism towards Apple but give it a rest. It's clear as day that when it comes to the Mac Apple has been sitting on their hands occasionally dropping stillborn "innovations" so ill-conceived they're being rolled back one by one. The M1 is the first good breakthrough to have come in yearsOh, I see where you're coming from. Your expectations with respect to new computer designs has to do with cosmetics, perhaps different shapes, materials, etc. Square corners instead of rounded. Perhaps titanium instead of aluminum cases. Or a breakthrough resulting in a smaller "chin." Or maybe a Surface Studio-like design that looks wowy, but performs poorly and has been rejected by the market. Or...maybe a fancy new articulating swivel stand for the current iMac! And if Intel boasts yearly 5% improvements in performance with dreadful thermals limiting new physical design potential to a smaller chin, well, that's OK.
Having low performance expectations is fine. That has enticed millions of Apple customers over the years.
Personally, I'm looking forward to significant year-over-year CPU and graphics performance improvements and new processing features realized in proprietary silicon that Apple's M-series cpus and Johny Srouji's design engineers promise. That they also offer superior thermals and power dissipation means new physical designs will emerge and not be limited to square corners, smaller chins, new stand, and new case materials.
For one thing: yes, what made the Surface Studio special wasn't the choice of material but the swivel mechanism, awesome viewing angles, touch, experimental new I/O etc. Was more like an iMac G4 successor than anything Apple put out in the market in the last decade. And for another: yes, the "wowy" factor, aesthetic value and product/industrial design matter! It's APPLE we're talking about and it's part of what made the Mac a household name. Who are you again to dismiss these qualities of a product as tertiary concerns? And why do you present it as an either or?
Now, your last "personally" paragraph reads like a wishful thinking infomercial for Johny whatshisface and his engineers. Who, by the way, do "Silicon and hardware technologies including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets" as per his profile. That's fine and dandy; but who does product and industrial design these days? And who will sign off the final product? Tim? The same Tim who was more invested in the DJ jamming on the touch strip than anything else about that doomed computer? Whom Jony Ive publicly outed as totally disinterested in design and engineering (which is no big secret at Apple)? Who tried to prop the iPad as a viable Mac replacement and asked the world "what's a computer"? Who didn't even seem to know what was happening during the unveiling event of the Mac Pro? Who is capable of milking the same tooling literally forever?
I don't care what you think you know. After all this stagnating and wonky "innovation", the proof better be in the pudding and Apple better deliver.
Over and out.
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