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I'm guessing because it'll look bad in their balance sheets that the $2,500 package is being passed over by the free option that works better than the package.

Also, no way to recoup development costs on that $2500 package or pay the contracts with the Nav company.
After market Carplay stereo's are readily available. Sony and Kenwood have some solid offerings in this area.
 
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BMW requires the Navigation System to be ordered before you can upgrade to CarPlay. MB gives you a break at least if you can do it without Nav. You are also correct that current models give even less for the money than ever. F30's steer like a Buick, you also have to simulate the older suspension settings through electronics. It is a simulation not the real thing. The turbo fours have synthetic motor sounds piped though the audio to simulate the old 6 rumble and sound. My next one most likely not be a BMW, they just gave me another reason to look elsewhere.

Yeah this is really a sad thing to see. It was driven by really high fuel costs in Europe as well as higher efficiency standards but it sucks. They also all introduced lower end cars that really shouldn't be in the lineup. 1 series, 2 series, CLA, S3, etc. to move the true entry-level cars upmarket. In Europe I would say 50% of people have been buying the diesel variants for the high fuel economy but after the whole scandal and potential diesel bans in major European cities, it has been nothing short of a disaster. In Germany most people either have a C220 or the E equivalent or an AMG. There is not much of a market for trims in between. Most people order their cars without the trim badge but anyone who is familiar with cars knows what's what.
 
I think people are misunderstanding.

This yearly fee is instead of, not in addition to, the $300 upgrade fee.

So?

It will be cheaper for BMW’s most loyal and valuable customers.

How?

And it will be an incentive for BMW to release software updates to keep its CarPlay compatibility working well over the years.

You obviously have no idea how the system works. The ONLY thing that CarPlay in a vehicle does is allow the screen, in the vehicle, to be used by the CarPlay system in the iOS device. That’s it. What is in the vehicle doesn’t get “updated.”

So what we have here is the car company charging you extra to allow a connection. That’s it. With the flat fee you pay for your portion of the software being installed and certified. It’s a one time fee. What BMW wants to do is gouge the people that purchase their vehicles because BMW is counting on them being as uneducated on the subject as you are.
 
This beats CarPlay, afaic.

I wonder how much this costs? I can install a carplay head unit for $500 and have touch screen controls. The guy in the video said he's using an apple remote which is a horrible controller ( I know, I have one ) because it only has buttons for a few functions. I'd want my controls up on the dash where I can see and access them withouth taking my eyes off of the road.

The television part is useless. I'm driving so I'm not watching TV. If you are driving and watching TV , well....please get off of the road to do that.
 
I wonder how much this costs? I can install a carplay head unit for $500 and have touch screen controls. The guy in the video said he's using an apple remote which is a horrible controller ( I know, I have one ) because it only has buttons for a few functions. I'd want my controls up on the dash where I can see and access them withouth taking my eyes off of the road.

The television part is useless. I'm driving so I'm not watching TV. If you are driving and watching TV , well....please get off of the road to do that.

Based on my understanding, I think you use the remote only under certain conditions when you’re using the ATV (to control the ATV). Otherwise you use either the phone or car controls. Not 100% positive though.

Also, based on the link in the clip, it looks to be $599. The thing I like best about it is that it retains all of the OEM iDrive menu and functions and the install itself doesn’t look aftermarket at all. It seems to be a seamless integration with the existing nav/head unit.
 
I don't think that is what is going on. I own a 3-series and am pretty familiar with the option packages, and as far as I know to get CarPlay, you need to get the whole iDrive/NAV setup. I don't see a way to order CarPlay without iDrive/NAV.

For example, if you go to BMW's web site and pick the cheapest, stripped 320i there is, then jump to options to add CarPlay, you get this showing you need to add the iDrive/NAV for $2,250 extra on top of the $300 for CarPlay. For whatever reason, BMW has always made it somewhat of a bad value to order CarPlay.

View attachment 747487 View attachment 747488

Yes I see what you’re saying. I thought theirs were like Porsche. With Porsche you can pick base and get CarPlay without their navigation. Then I have no idea what BMW is doing here. I can see how this will be good for leases but financing people who intend to keep their car for a very long time will pay more in the long run.
 
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All I can say is WTF?

and a $300 upgrade on a 30k+ car...one more reason not to buy a BMW...

If I am going to spend this kind of Money for a BMW then it should be included. Why on earth would you pay monthly or even yearly for something that's built-in free to your phone? Are we not getting that money hungry that we are going to try to get as much out of people as we can? Come on Apple don't let people tell you what kind of model you are going to do with features. This is why Apple has done so well is because they do not charge for updates and or features to products unless it's a new model.
 
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It's funny to see Apple fans who contort to all kinds of shapes trying to justify why Apple charges $19 for a 20-cent cable or $75 for a fast charger that everyone else manages to toss in. Now BMW does the same thing and everyone loses their minds!!

Apple doesn’t charge a subscription fee to keep using cables and chargers, do they?
 
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i have a BMW, and realize that if i am in a position to own a BMW, 80 bucks a year vs. 300 one time purchase doesn't make a difference to me.
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LOL right?? "this is why...." is it? cause i went from a Honda to a BMW - last month.

It's a money grab, as simple as that. It turns people off from the brand.
The numbers don't really bear this out. Without exception, BMW's unit sales (and profit) have increased YoY every year for the past 5 years. Try again.
Where are you getting your data - did you not include 2017? They had a declining year, I'm suggesting money grabs like this annoy people whether their target market can afford it or not.

https://www.bloomberg.com/news/arti...ns-2017-earnings-forecast-on-record-car-sales
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i have a BMW, and realize that if i am in a position to own a BMW, 80 bucks a year vs. 300 one time purchase doesn't make a difference to me.
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LOL right?? "this is why...." is it? cause i went from a Honda to a BMW - last month.
I completely agree - financially 80/year to 300 one time purchase is 100% insignificant financially speaking. In addition to being a money grab, it's also a PIA. I would much prefer a one time fee to improve simplicity of ownership. BMW owners don't want "flexibility," they want simplicity and convenience. I believe this is why the Tesla model S pricing model works so well for luxury car buys. The cost for streaming and infotainment are all built into the sticker price.
 
Without wanting to read all 14 pages - BMW also doesn't do CarPlay unless you buy the navigation option. I use CarPlay so I don't have to have navigation - so BMW charges a fortune for navigation then charges for carplay - whether one time or subscription it is ridiculous. Owned a bunch of BMW over my life - never again and this is just one of the reasons.
 
I used to drive BMWs (two 3 series, a 5er, and an M3...plus a MINI JCW), but stopped due to reliability issues on the 3-series and cost of maintenance for them. Charging any fee for CarPlay is just greedy. I just bought a 2018 Subaru Outback 3.6R Touring this week. It has CarPlay entirely free: it's just a standard feature. In fact, all Outback trim levels down to the entry level have it standard.

This is the kind of thing that would keep me from going back to BMW. I was a huge fan of the brand but this really turns me off. It's akin to all the higher-end hotels charging $15/day for WiFi while the cheapest/crappiest hotels offer it free. It's just plain greed. Shame on BMW.
 
What am I missing here? My 2017 Chevy Silverado came with it and it wasn’t even listed on the sticker. The salesperson just mentioned it after I purchased the truck.
 
I'm a former BMW customer that left the brand: too expensive, and not reliable enough for what you pay. I have been a Subaru customer since, and just bought my fourth Subaru, a 2018 Outback 3.6R Touring (had two '11 WRX STis and still have a '15 Forester). CarPlay is free of course and comes standard on all Outbacks.

The BMW subscription model for CarPlay is just plain greedy, IMO (as is the former $300 option). This is like high-end hotels charging for WiFi when cheaper ones provide it free. That certainly turns me off to ever considering a return to the marque.
 
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Wow. Here we find overwhelming fault with a company looking to charge a subscription fee instead of a larger one-time out-of-pocket fee, effectively making CarPlay more accessible.

Meanwhile in any thread about Apple Music, we not only thoroughly rationalize Apple charging the subscription but we'll pound away to no end against others like Spotify offering a free subscription.

I wonder if this was a story about Apple switching CarPlay from being sold at a one-time rate to this same subscription approach, would we be as passionately against the idea? In other words, if this was Apple doing this instead of BMW, do we respond in the same way... or would it be perfectly fine if it was Apple driving this decision? (rhetorical)

And I'm guessing this is more likely to be an OPTION instead of the only way to get CarPlay. In other words, for those that want CarPlay but not a CarPlay subscription, I bet BMW will sell them CarPlay at the one-time rate rather than watch them walk out the door and lose the sale of the car. Furthermore, I bet BMW would GIVE them CarPlay rather than letting them walk out the door and lose the sale of the car too.

EDIT: 5 quick responses seemed to miss my point entirely. It is not about the product of CarPlay vs. Apple Music. It is about how we can overwhelmingly argue against 2 subscription offerings- this one and Spotify's FREE subscription- while arguing so passionately FOR Apple Music subscription. Who cares? It's just consumer options. Buy it outright or buy it on subscription like- you know- some people buy cell phones. Pay for it in BMW or buy some other brand of car where CarPlay is built into the car's price. Etc.

Not a good analogy. Apple Music pays some sort of royalty to the artists/songwriters. Not sure what free Spotify does...maybe they get paid via ads or are betting you will convert to a paying customer. What is BMW's cost? People want car makers to make the best cars for the cost. They want to use their phones, in their homes, offices, in the park, on the street, and yes, in their cars. If they could, many would purchase cars without the automakers' infotainment system and get a system from Alpine, Kenwood, or Panasonic which work seamlessly with their phone (which handles apps better). But the automakers have us by the balls because they have already charged for an infotainment system we don't like except for the radio and the camera display. Get an aftermarket system and odds are you lose backup camera display. No, I don't want to learn a different way to make calls, send/receive texts, use navigation, etc. just because I happen to be in MY car. So now Mazda and Toyota are finally seeing the light and BMW wants to get a never-ending income stream? As I see it, they will simply turn away potential buyers as I am sure Mazda And Toyota have learned.
 
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I still think it's more akin to the high end hotel charging for WiFi when the mainstream hotels provided it free a long time ago. And the quality of the fee-based WiFi isn't any better.
 
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Well they do include 3 years free maintenance which other car companies do not include. Any little thing that needs to be replaced or maintained is free for the life of my lease. So I'm not going to get hung up on $80, I had the brakes replaced on my car for free a few weeks ago... With any other car company I would have been looking at close to 1k for that service. Plus their customer service is top notch, I have my own concierge who books all of my service appointments, arranges for my car to be picked up and dropped off if I'm busy. A lot of little touches that are not available with other car brands or would cost a pretty penny as an added fee.
Brakes replaced within 3 years? On a BMW? Note to self.
 
Brakes replaced within 3 years? On a BMW? Note to self.

Not to mention, the 3-year maintenance is included, but it certainly isn't free. BMWs come at a premium cost. For the most part the "free" maintenance amounts to oil changes, wiper blades, brake bleed, etc (I had 3 new BMWs with the maintenance). Things that are not expensive to do. Brakes should last longer than the 3 yr/36K mile maintenance period (and did on my 3er, 5er, and M3).

My '05 M3 was $25K more than my '11 WRX STI. Yes, the fit and finish, handling and technology were better, but not $25K worth better. And the reliability was not as good as on the STi.

I love driving BMWs, but make no mistake, you have to pay to play.
 
Alot fairer for leasers.... Buyers might get screwed over though.

Yep and as cars move through to the 2nd and subsequent owners presumably the one-off payment won't be available so its renew the subscription or nothing - for something that is a one-off cost to the manufacturer decided on by the first owner.....? Nuts IMHO.
 
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