If you're going to take the cynical viewpoint you may as well apply it to Apple as well. Just getting by in terms of performance but making life easier for the end user. That's Apple, no? They're more alike than they are different.
Well my position is actually that Beats (at least pre-apple) and Bose are poor performers - they capitalize on hype and celebrity and marketing to drive popularity.
Apple on the other hand, generally does a decent job making a quality product. They also capitalize on hype and marketing. But the iphone, the mac pro, etc - they are generally pretty solid, l well engineered, good performing products.