Bragi Officially Launches $150 AirPods Competitor 'The Headphone'

MacRumors

macrumors bot
Original poster
Apr 12, 2001
49,625
10,918



Announced last September two days before the Apple iPhone 7 event, and originally planned to launch in November, Bragi's $149.00 wireless Bluetooth hearable, called "The Headphone," is now available for all users to purchase online. The Headphone includes a number of changes from Bragi's The Dash ($299) in order to make it cheaper, ranging from having physical inputs instead of touch inputs and no activity tracking.


These feature removals have also boosted battery in The Headphone, however, with users able to get up to six hours of music playback on a single charge instead of the four hours that The Dash gets in one life. With the three physical buttons on The Headphone, users can skip through tracks, take calls, make voice commands, activate audio transparency, and more without needing to take out their connected smartphone.


At $150 The Headphone is $10 cheaper than Apple's AirPods, with a few alternative design changes that might make Bragi's device more enticing for some users, like the physical playback buttons and slightly longer battery life than the AirPods' five hours. Bragi itself took to comparing The Dash, The Headphone, and AirPods in a Facebook post last September centering around nine categories that omitted the AirPods' flagship features like Siri, seamless device pairing, and iCloud sync.


Those interested can order The Headphone today from Bragi's website for $149.00, with shipping currently estimated to arrive within the next two weeks. Although The Dash is available in Black and White, The Headphone is only made in Black. A range of other Bragi accessories can also be purchased from the company's online shop, including The Leash to connect The Dash buds together and extra FitSleeves.

Article Link: Bragi Officially Launches $150 AirPods Competitor 'The Headphone'
 

Quu

macrumors 68030
Apr 2, 2007
2,978
4,830
I feel spoiled by the W1 chip from Apple. I'd be unlikely to buy another pair of in-ear headphones after owning the Airpods. They're pretty great.

But competition is of course a great thing so I wish Bragi all the luck with these. I'm sure other companies are also soon to launch their own versions of this idea, I know Samsung already beat Apple to market with their ones.
 

vinsalducci

macrumors member
Nov 26, 2016
44
30
I have these, the Dash, and AirPods. Or, I did have the AirPods before I returned them. The Bragi Headphone is by far the best of the 3.

-Sound great
-Much for functional than AirPods (Can control volume, transparency, Siri, pause and play from the unit)
-Much better connectivity than Dash (I use Dash with its 4gb internal drive for music when I run, don't need to being my phone which I hate)
-I don't love the look of half the AirPod hanging out of my ear.

The Headphones are well worth the $150.
 
  • Like
Reactions: dan110 and dtrj787

Return Zero

macrumors 6502a
Oct 2, 2013
821
1,966
Kentucky
Meh... Call me strange, but I actually prefer the look of the AirPods over these. I mean neither look great but I'd rather look like I have cigarettes hanging out of my ears than pieces of charcoal stuck in them :D

I'd also be curious to see how well the microphone(s) on the Bragi performs. I've been really impressed with the AirPods in that regard, not to mention the brilliant ease of use provided by the W1 chip and tiny charging case.

All that said, the price here is very right, and these look like they're worth a shot especially to those concerned about having better sound quality.
 
  • Like
Reactions: YegorH

djcerla

macrumors 68000
Apr 23, 2015
1,829
7,653
Italy
I have these, the Dash, and AirPods. Or, I did have the AirPods before I returned them. The Bragi Headphone is by far the best of the 3.

-Sound great
-Much for functional than AirPods (Can control volume, transparency
Too bad this whole story sounds false, as the Headphones don't have the Transparency function, that's only found in the more expensive Dash.
 
  • Like
Reactions: ErikGrim

dannyyankou

macrumors G3
Mar 2, 2012
9,419
16,319
Westchester, NY
Only 6 hours of battery and the website doesn't mention the case holding any extra battery.

Also I'm so used to fast switching between devices with the W1 chip that I don't think I can go back now.
 
  • Like
Reactions: Adrian Andrews

Traverse

macrumors 604
Mar 11, 2013
6,915
3,223
Here
It'll be tough to be the solid integration that the AirPods be in to the table. I love removing one to must.

Still, for non-iOS device the AirPods are only "okay."
 
  • Like
Reactions: 69Mustang

djcerla

macrumors 68000
Apr 23, 2015
1,829
7,653
Italy
Huh? If the article is correct... "With the three physical buttons on The Headphone, users can skip through tracks, take calls, make voice commands, activate audio transparency"
Yes, correct, I mis-remembered the following quote from the Verge

You’re supposed to turn these earbuds off every time you put them back in the case — with the Dash, they automatically turned off, but the Headphone lacks this feature. (This is a problem if you also leave the "audio transparency" feature on,
 

nycSAN

macrumors newbie
Apr 27, 2015
8
28
I have these, the Dash, and AirPods. Or, I did have the AirPods before I returned them. The Bragi Headphone is by far the best of the 3.

-Sound great
-Much for functional than AirPods (Can control volume, transparency, Siri, pause and play from the unit)
-Much better connectivity than Dash (I use Dash with its 4gb internal drive for music when I run, don't need to being my phone which I hate)
-I don't love the look of half the AirPod hanging out of my ear.

The Headphones are well worth the $150.
I also bought the Dash, the Headphones, and the AirPods and I came to the opposite conclusion. I returned the Bragi products and kept the AirPods.

The Dash and Headphones sound quality is completely odd -- a lack of mids, and what sounds to me like a lot of added reverb. The AirPods sound way better to me, they fit better, and the battery life and case are great. The Headphones buttons are HORRIBLE and borderline unusable (too stiff & you have to press them into your ear). With the AirPods, you just pop one out to pause. A light double tap on the AirPods and Siri pops up. And the Headphones don't even have a charging case. Sure the AirPods look a little goofy, but people know what they are -- I get stopped on the street, at work, at the gym, and people ask about them -- and sometimes flirt a little. Hey, thanks AirPods! :D

I think the Dash has potential -- but even though it had a big head start to the market, it was a total technological failure. It'll be interesting to see if they can fix the problems and keep developing the product -- it will do a lot that AirPods can't. But in my opinion, the Headphones are a joke. It's subjective though. Do what we did, buy them both, and keep what you prefer. :)
 

vinsalducci

macrumors member
Nov 26, 2016
44
30
Only 6 hours of battery and the website doesn't mention the case holding any extra battery.

Also I'm so used to fast switching between devices with the W1 chip that I don't think I can go back now.
The case does not charge the Headphones, as the case for the Dash does. Definitely something they should improve in future revs.
 
  • Like
Reactions: seecoolguy

Rogifan

macrumors Core
Nov 14, 2011
21,872
27,320
So do they have a find my bragi app and if not are they going to get the same criticism Apple has? Seems like these would be just as easy to lose...
 
  • Like
Reactions: seecoolguy

Adrian Andrews

macrumors newbie
Jan 2, 2017
11
9
I wonder if Apple will ever licence the W1 chip to other manufacturers, that would make this a real competitor.
 

AngerDanger

macrumors 601
Dec 9, 2008
4,842
23,072
Meh... Call me strange, but I actually prefer the look of the AirPods over these. I mean neither look great but I'd rather look like I have cigarettes hanging out of my ears than pieces of charcoal stuck in them :D
I'm with you. I find it amusing that people think the AirPods, which stick out an inch, look goofy but never complained about having a few feet of wire dangling from their heads.

tobeclear.gif
 

Rigby

macrumors 603
Aug 5, 2008
5,281
5,823
San Jose, CA
The case does not charge the Headphones, as the case for the Dash does. Definitely something they should improve in future revs.
True, especially given how big the case is. But then, you can get the same functionality (albeit less convenient) using one of those tiny powerbanks for $5.

The "Headphone" is good IMO. Noise isolation and inline controls make them better than the Airpods for my purposes. BT connectivity is good too. And I got them for the $119 pre-order price. ;)
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.