Brand Behind Steve Jobs' Iconic Turtleneck Plans New Edition Coming in July for $270

[MacRumors]

Steve Jobs' iconic black turtleneck will be making a comeback of sorts this summer, with the company behind the original garment, Issey Miyake Inc., announcing a new version coming this July for $270 and called the "Semi-Dull T" (via Bloomberg).

The model that Jobs wore was officially retired from production following his death in 2011, and a protege of Miyake, Yusuke Takahashi, is said to be the designer of the new turtleneck.

The new garment is said to have the same slim black aesthetic as the ones worn by Jobs throughout the latter half of his career as Apple CEO, particularly on stage during major product announcement keynotes.

The model was retired from production in 2011, after Jobs's death, but in July, Issey Miyake Inc.--the innovative craftsman's eponymous clothing brand--is releasing a $270 garment called the Semi-Dull T. It's 60 percent polyester, 40 percent cotton, and guaranteed to inspire déjà vu.

Don't call it a comeback. The company is at pains to state that the turtleneck, designed by Miyake protégé Yusuke Takahashi with a trimmer silhouette and higher shoulders than the original, isn't a reissue. And even if the garment were a straight-up imitation, its importance as a cultural artifact is more about the inimitable way Jobs wore it.

All the same, the company said that it's not a reissue or "comeback," because it has an even "trimmer silhoutte and higher shoulders" than the one Jobs wore, including during his final Apple keynote appearance at WWDC 2011.

The new Semi-Dull T​

Bloomberg's report on the turtleneck includes a bit of the shirt's origin story, wherein Jobs unsuccessfully attempted to pitch a vest-like uniform for workers at Apple. Instead, the former Apple CEO came up with a uniform for himself based on his existing wardrobe of jeans, sneakers, and "stacks of black turtlenecks" he had already purchased from Miyake.

Article Link: Brand Behind Steve Jobs' Iconic Turtleneck Plans New Edition Coming in July for $270

 

[BJMRamage]

wow, I didn't realize turtlenecks were that expensive.

 

[44267547]

It's interesting to see Jobs simple lifestyle for a choice of wardrobe, Yet how sophisticated of a individual he was.

 

[willmtaylor]

wow, I didn't realize turtlenecks were that expensive.

They typically aren't.

However, anything can cost anything.

 

[69Mustang]

*Pedant alert*
Isn't that a mock-turtle? I thought turtlenecks required the fold.

 

[Michaelgtrusa]

Steve did dress the way he wanted he was never about suits.

 

[iCloudStrife]

We've officially hit peak MacRumors. It can only go downhill from here...

 

[ike1707]

So where can I buy the mock-neck of similar quality and design for, say, 15 or 20 bucks? Anyone? Anyone? Dead serious.

 

[ck2875]

Steve Jobs' iconic black turtleneck will be making a comeback of sorts this summer, with the company behind the original garment, Issey Miyake Inc.,

Decided to go see what else they offered, and was NOT disappointed, albeit a bit surprised they ever made that turtleneck given their other clothes.

Here's their 2017 Men's Look Book... http://www.isseymiyake.com/brand/pdf/ME_2017ss.pdf

I like to imagine Jobs giving a keynote in something like No. 4 or No. 31, had he chosen differently while in their store.

 

[Macaholic868]

$270 for a Turtleneck? Will there be a $10,000 Edition version?

 

[adamjackson]

I'd like to buy one but it's just outside of my price range.

 

[MacKyle]

does this turtleneck come with a built-in WIFI hotspot?

 

[keysofanxiety]

Does anybody know if the sleeves are soldered, or are they user-upgradable?

 

[testcard]

World shortage of polyester explains the high price.

 

[omihek]

$270 for a Turtleneck? Will there be a $10,000 Edition version?

Yes, there will be. It's in the pipeline. Probably see it in a few years.
[doublepost=1498667116][/doublepost]

Does anybody know if the sleeves are soldered, or are they user-upgradable?

They are soldered but don't worry. For the low price of $4,999 they will upgrade them for you. Don't try to do it yourself or you will void the warranty.

 

[T Coma]

So where can I buy the mock-neck of similar quality and design for, say, 15 or 20 bucks? Anyone? Anyone? Dead serious.

Yes. You can also get something very similar at... anywhere clothing is sold. And a few other places.

 

[testcard]

Decided to go see what else they offered, and was NOT disappointed, albeit a bit surprised they ever made that turtleneck given their other clothes.

Here's their 2017 Men's Look Book... http://www.isseymiyake.com/brand/pdf/ME_2017ss.pdf

I like to imagine Jobs giving a keynote in something like No. 4 or No. 31, had he chosen differently while in their store.

What's great about those designs is that they're understated, practical and you wouldn't look like an idiot when wearing them.

 

[fbglima]

So where can I buy the mock-neck of similar quality and design for, say, 15 or 20 bucks? Anyone? Anyone? Dead serious.

Similar quality?? That's not realistic… lots of minimal designed staples and basics for fast fashion prices at stores like Uniqlo, but the manufacturing is of another level... This shirt will probably be made in Japan.

 

[blacktape242]

270 bucks, but 6 bucks to make I'm sure.

 

[Derekuda]

Yeah....NO! As much as he did it as a branding thing, fashion wise, it was ugly, boring, and made him look like a dictator more then anything. If apples customers weren't such sheep, then it would NEVER fly. If any other CEO tried that, he would be mocked relentlessly as an evil looking person. Ubisofts CEO comes to mind. LOL

 

[69Mustang]

Decided to go see what else they offered, and was NOT disappointed, albeit a bit surprised they ever made that turtleneck given their other clothes.

Here's their 2017 Men's Look Book... http://www.isseymiyake.com/brand/pdf/ME_2017ss.pdf

I like to imagine Jobs giving a keynote in something like No. 4 or No. 31, had he chosen differently while in their store.

Taste being subjective and all... that collection looks like a mashup of a Feudal Samurai and Abercrombie & Fitch hipster homage to linen.

 

[Freida]

40% polyester? Are they having a laugh? People will stink a lot

 

[japanime]

270 bucks, but 6 bucks to make I'm sure.

Nope, far from $6. It's made in Japan by well-paid employees.

 

[simonmet]

Taste being subjective and all... that collection looks like a mashup of a Feudal Samurai and Abercrombie & Fitch hipster homage to linen.

I like it too! Just kidding. They're mostly ridiculous.

 

[thisisnotmyname]

I have very different style from Steve Jobs but I do like his "uniform" approach of having something simple that works for many situations and wearing it frequently. I buy many copies of the same outfit and wear in a lot of situations. Why waste time in the closet every morning (or evening) trying to pick out an outfit. I still mix it up for situations out of the normal every day though and I buy many colors of the "standard" pieces so I have some variety.