30g of 18k gold are aprox 960 USD of gold at today's prices, and the edition watches mount straps and not metal bracelets (which are much more expensive). 1000-1500 USD gold apart considering the 349 USD model has the same electronics? Oh, I think they have a HUGE, really HUGE margin selling it at 2000-2500. They are not stupid, they won't put a price to compete with Rolex, Cartier, AP, Panerai... are you crazy? Maybe you don't buy luxury, or know what I'm talking about, but it's really really stupid... That's nonsense. Everything over 3000 is absurd and won't happen.
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Brikk Announces Diamond-Studded Apple Watches Costing Up to $75,000
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30g of 18k gold are aprox 960 USD of gold at today's prices, and the edition watches mount straps and not metal bracelets (which are much more expensive). 1000-1500 USD gold apart considering the 349 USD model has the same electronics? Oh, I think they have a HUGE, really HUGE margin selling it at 2000-2500. They are not stupid, they won't put a price to compete with Rolex, Cartier, AP, Panerai... are you crazy? Maybe you don't buy luxury, or know what I'm talking about, but it's really really stupid... That's nonsense. Everything over 3000 is absurd and won't happen.
As they said on 'The Mentalist' (also about a watch)
"Something that ugly must have cost a fortune"
If the customer was socially aware they'd not be buying $75000 watches and be Bill Gates. Spending their wealth to improve the world.So both the customer and Brikk are "Socially Aware"
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So you're saying the more ugly a watch is, the more it costs?
For the past few years, I have lived in China and then the UAE. It has taught me two pertinent things:
1) There are more people than you might imagine with more money than you can image.
2) Many of these people have absolutely no taste or style.
Put that together, and you will appreciate that horrible, vulgar things like this will sell well and make a lot of money!
The rest of us can look down our noses at it, whilst wishing we had that amount of money, but knowing we would spend it better.
1) There are more people than you might imagine with more money than you can image.
2) Many of these people have absolutely no taste or style.
Put that together, and you will appreciate that horrible, vulgar things like this will sell well and make a lot of money!
The rest of us can look down our noses at it, whilst wishing we had that amount of money, but knowing we would spend it better.
The guy sounds like he just read the Apple Watch promotional material, and came back here to tell us all that everything he just read is exactly what he wants in a watch. Seems a bit brain-dead to be honest.
When the iPod came out in 2001 Apple was straying from the company we know.
When the iPhone came out in 2007 Apple was straying from the company we know.
When the iPad came out in 2010 Apple was straying from the company we know.
In 2015 when Apple releases the Apple Watch Apple will once again be straying from the company we know.
The difference between watches, cars, and all the things you say, is watches and cars have not been traditionally electric-electronic devices, much less if you consider luxury ones. Phones, music players an all that stuff were in modern electric-electronic areas, even traditionally.
I know a lot of people here don't understand this or are interested about, but there is a really huge difference.
BTW I'm an Apple fan too but I know the luxury watch industry very well. Apple won't fight against the big status boys, Apple doesn't need that, it's a very small and conservative, extremely hard market.
In addition people who like luxury watches and have them, and are apple fans, will probably buy one anyway, since we're used to collect, not necessarily use
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Well 2 things:
(1) The people buying this watch are not going to use it the same as the average joe will, so a 1 year warranty doesn't matter. It's probably going to be worn for high class affairs or celebrity-style parties.
(2) Does it really matter if has a warranty or not? Anyone buying a $75,000 AppleWatch most certainly can buy another one if something goes wrong with the first. They won't even sweat it.
Who cares? Seriously? You care about that? Such a thing would actually factor into your psyche and affect you in some way?
What's considered taste or style is purely subjective. You might own a few things that others might find super ugly but in your eyes it's attractive.
Wonder how many Paris Hilton has ordered
Yerchhhh - hideous.
She's still trying to figure out how to tell time, now she can ask SIRI without pulling her phone out of her purse.
I'm going to hold on to your post and then reply you with this line after the AppleWatch has made big success and after Apple goes after the big companies.
Did you forget that Apple is attempting to get into the car business? Yeah, they DO go after the big boys and many times they've won.
Except Richard Sherman has a degree from one of the most prestigious universities in the world. Do you?
Again, you're talking about things you don't know.
Apple won't go against the big boys because Apple is not interested in a 1M devices per year model business, they are big boys in status but not in sales numbers. Apple does not need that, and no one is going to replace the buy of a rolex, which is an already useless but attractive and status symbol object, with an apple watch. Maybe buy the too however.
Can't you accept you don't know this market?
Apple has always entered big mainstrean electric-electronic markets, nothing to do with this, like it or not. The AW is a fancy toy, but it's not an elitist cult object. And that's ok, because they have to sell a lot.
Selling a 10k apple watch is like selling a 3k iphone. Luxurious and high end, but stupid and not apple's business. Apple is in the affordable luxury, mainstream market, not the real high end small market. The thing is real high end market does not exist in computers, and that's why you probably don't understand it.
If you want an example, Apple is in the BMW 3-5 series-like market, not in the Ferrari 488 GTB and more market. That's not their business, they need big sales.
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I agree. Overtime I think Apple will step up its luxury options but they will probably never go as far as the elite luxury brands. As long as Apple continues to offer an option for a reasonably priced aluminum or stainless steel device I will not complain. The original iPod was $399. Selling the entry level Apple Watch at $350 tells me that Apple has not forgotten where they came from.
Where is 18k for 960? Right now, gold is around 1200 an OZ.
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You have no clue what they are getting into.
I don't think you guys are arguing about the same thing. However much the Apple Watch Edition sells for it will not be even close to competing with the elite high end watch market. The repurposed Brikk Apple Watch is an attempt to do that. I think over time Apple will want to go into the direction of the elite watch market depending on their success of the Edition line.