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And the cost, well I do not expect that they will actually sell a lot. Probably just attention grabbing for name recognition.

Not quite. Brikk has actually been around for quite a long time... and this is all they do (sell blinged out versions of electronics). They obviously do well at it or they wouldn't still be here.

I think you underestimate the number of wealthy people in the world... even though it seems like a tiny fraction, there are still many millions of people that can afford some of these phones.
 
Well, this confirms that being rich does not mean you have good taste.

Really rich people don't use gold plated products.

If you were rich, you would be using a custom casted iPhone in 18k+ gold (no aluminum)
 
Really rich people don't use gold plated products.

If you were rich, you would be using a custom casted iPhone in 18k+ gold (no aluminum)
And I'm just sitting here, with my charcoal grey silicone Apple case :(
 
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Nothing like 'new money' trying to show everyone just how much they've got...

I have one with cubic zirconia, make me bling bling!! Then I too can look like a ****.
 
I think you underestimate the number of wealthy people in the world... even though it seems like a tiny fraction, there are still many millions of people that can afford some of these phones.
You are probably right, but I think what I underestimate is the number of people that have lots of money, no taste, and like to throw money out the window.

I mean, if I had the kind of money like Bill Gates (where he can literally spend a million a day and still die ultra rich), I would never buy this stuff.
 



Less than two months before Apple is expected to unveil its iPhone 7 lineup, Los Angeles-based luxury accessory maker Brikk has announced that it is now accepting pre-orders for diamond-studded and other customized versions of the smartphones, with prices ranging between $4,295 and $1.3 million.

iPhone-7-Brikk.jpg

Brikk's mockups for its Lux iPhone 7 appear to be based on leaked photos and schematics of the purported 5.5-inch iPhone 7 with a dual-lens camera system, and it also advertises other rumored iPhone 7 Plus features such as a faster A10 processor, 3GB of RAM, and up to 256GB of flash storage.

Brikk describes the Lux iPhone 7 as "the most opulent iPhone the world has ever seen," and offers three different collections:

- Standard: 10 different color options with multiple diamond logo choices. Scratch resistant matte or glossy finishes. Prices start at $4,295.
- Deluxe: 24 carat yellow gold, 18 carat pink gold, and 950 platinum options with Heptagon-shaped engravings and French enamel accents.
- Bespoke: Fully customized designs between the customer and head Brikk designer Cyrus Blacksmith. Up to 60 carats of diamonds. Priced up to $1.3 million.
Brikk states that each iPhone is disassembled, hand polished, prepared, and then plated with five layers of various metals and two layers of either 24 carat yellow gold, 18 karat pink gold, or 950 platinum. The iPhone is then reassembled and the precious metals are certified using laser and x-ray testing equipment.

Brikk-iPhone-7-Colors.jpg

The customized iPhone is then packaged in a custom Zero Halliburton case with a carbon fiber and suede leather interior, with the user manual and all standard accessories included in the box. All models come with a diamond-embedded certificate of authenticity and Brikk's sapphire glass screen protector.

Deluxe versions include Brikk's customized gold studio headphones, and other Lux-branded accessories will also be available, such as a matching gold and diamond power bank, car charger, world charger, and desktop dock. Each Lux iPhone 7, assembled in Los Angeles, includes a 1-year warranty.

Prospective buyers can fill out a form on Brikk's website to receive a Lux iPhone 7 catalog and price guide for pre-ordering. A deposit of an unspecific amount is required for pre-orders. Brikk expects to begin shipments 3-4 weeks after Apple officially releases the iPhone 7, which is expected to be introduced in September.

Brikk also offers the Lux iPhone 6s and Lux Watch, a diamond-studded Apple Watch that costs up to $75,000. See real-life photos on Instagram.

Article Link: Brikk Launches Pre-Orders for Diamond-Studded iPhone 7 Models Costing Up to $1.3 Million
Immoral, that some people have this amount of money to spend on a phone
 
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Well, this confirms that being rich does not mean you have good taste.

I think Donald Trump settled that years ago when he gave a tour of his Trump Tower residence gilded in faux gold trim. The place reeked of insecurity.

As for these iPhone cases, well, I don't think it says anything about anyone except to the people who actually either covet or buy them. Lots of people throughout the economic strata in that group.
 
It doesn't concern me, as I clearly don't have the spare cash for this sort of stuff, but I'd expect something that's less Paris-Hilton-on-crack-looking for this price range.
 
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I'm about as conservative and TEA Party-like as you can get .... but this outfit's customers NEED to pay more tax!! Clearly, they have TOO MUCH MONEY!!
 
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