$229? Yeh no. Once you buy the $1000+ iPad and for the bulk just get a Macbook.
The pricing makes no sense either (not the Apple's keyboard does either) Most of these iPad keyboards are WAY to overpriced.
Apple's should be $100-125. But I get the draw, its super thin and doesnt make it feel more than a cover. A lot goes into getting that to work and as a stand. $199 is nuts IMO, but I get the worth in portability.
This should be $150. It's a chunky keyboard at the end of the day with 2 clips to hold the ipad, nothing special to it. Paying 1/4 the price of the base 12.9" retail price for a keyboard just makes no financial sense and puts you into Macbook Air territory