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WWDC isn't a "spectator's" show, it's for developers to create their apps on the upcoming platform or hardware so they can make money, it's all business.

It is and it isn't. WWDC is exactly the same as a fashion show. That was my point. It's not only devs - journalists, tech bloggers and rich geeks go too. Couldn't be more similar in the same way fashion journalists, bloggers and celebrities go to fashion shows as well as designers - it's only celebrities that get singled out because they're the only ones the public recognise.
 
Quickly skimming through the video, it doesn't look like they made use of any of the special video effects of the 5s. I was expecting to see some zooming and maybe slow-mo, but I didn't see any of that.

there is a slow mo video, saw it on another site, it was ok-good.

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I wonder how many saw the video because of the brand and not because it was filmed w/ a 5S.
 
Well duh! Apple NEVER has enough product at any launch....ever....why would they this time?

I'm ordering the 5S on Friday and fully expect a 4-6 week delay.
 
No way

Quickly skimming through the video, it doesn't look like they made use of any of the special video effects of the 5s. I was expecting to see some zooming and maybe slow-mo, but I didn't see any of that.

No professional photographer would do that.
 
Skinny models prancing up and down in over priced clothes for the amusement of arrogant rich bitches and their henpecked husbands. Pathetic.

Overweight dudes sitting behind their computers commenting on something they don't care about as if it is an inferior product compared to their pieces of cheap metal that go by the name of iPhone. Same dudes buying an overpriced phone with 2011 specs when they already own the same exact phone bought last year, cause apparently that phone is no longer good enough.
 
Assuming one has the right lens on the SLR at the moment, and didn't leave the whole set up at home, and know how to use it well.

For a beginner, the iPhone 5 camera will probably take a more pleasing shot than an SLR.

I have an SLR, and many great lenses, spent enough time with them and many people love my work that I could get paid for it, but I don't do it for a living, so I consider myself an amateur.

I suspect that most people like me have more opportunity to shoot with a mobile phone than an SLR and the right lens. So, a phone with a decent camera is very important.

I agree with you. I was responding to the people who are complaining about the posted iPhone 5S pictures. How can anyone think that a smartphone will get better images than a good SRL ? As you said though, the loss of quality is made up by the convenience of the smartphone.

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No professional photographer would do that.

A professional by definition is someone that is paid for their work. I could see some professional photographers using the special effects but I doubt you would see any "good" photographers using them (i.e. professional doesn't necessarily mean that they are good).
 
The "jello effect" is due to the shutter, more specifically the rolling shutter these cameras use. Most modern cameras use this type of shutter and it is an issue on all of them, though not nearly as much.



He was talking about the rolling shutter issues having to do with video.



At $500+ I would say that it is an expensive full HD camcorder.

No this wasn't a rolling shutter effect. That shows up in high-speed pans and is characterized by lines that are supposed to be vertical not being vertical.

The jelly problem shown in this video is something else entirely, and likely a result of the electronic image stabilization. It shows up in very slow pans of the scene.
 
Really??

Ok, don't mean to be an arse here but is there any one of you out there that actually knows anything about pro video cameras? The entire thing was shot in a glass tube, wow - can't you see how great the dynamic range is, looks fantastic. Sure it's no BMPC but for a bloody cellphone, very nice. There is no way any other cellphone camera that I know of would of looked this good with those massive window in the background throwing in all that light, the people would just look too dark or the windows would be all blown out and you wouldn't be able to see the trees.

Perhaps I'm seeing things here but looks very good. Not so good is the 5C price - they blew that!
 
No this wasn't a rolling shutter effect. That shows up in high-speed pans and is characterized by lines that are supposed to be vertical not being vertical.

The jelly problem shown in this video is something else entirely, and likely a result of the electronic image stabilization. It shows up in very slow pans of the scene.

Perhaps it's Youtube compression artifacts as well.
 
I'm no expert with video, but when the camera is panning past the audience quickly, it looks like when a dSLR is used for video with a too fast shutter speed. Instead of that nice, natural motion blurring of the background image, you get a sharper but slightly stuttering effect.

I wonder if that's something they can improve on in software??
 
I know I will probably get pilloried, but outside of the stabilization, it looks like a video that was shot with a cellphone... any cellphone. The 5s camera may be absolutely fabulous but if I was Apple this is not something I would hang my hat on. It just looks average to me. I am no expert. But still.

Thank-you for your common sense. Any mobile phone is right.

This is not a good advertisement for iPhone at all. The resolution is poor -nothing- I repeat -nothing- is sharp in this video, likely BECAUSE the camera is zooming around so much.

You can call it a deliberate old-magazine 'look', but the fact is - it doesn't look good, and it definitely doesn't look sharp. More blurry detail! Great selling point.

And the photos in their feed show Apple hasn't fixed the purple haze around almost any light source (not just the sun) problem introduced with iPhone 5. I've seen a lot of rot written about 'then don't shoot into the sun', on this, but the fact is… I have access to an iPhone 4, taken shots side-by-side, and the 4 doesn't get the purple haze.

I'm sure the 5s camera is a good camera, it just doesn't look like it here.

Great to see all the discussion about the jello effect, but what it shows up is that more frames available from the slow-mo mode mustn't fix the problem.

I just think it was a bad choice to move the camera that fast, and degrade the image quality that much. Bad for Apple, bad for a fashion brand.
 
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Pretty lousy looking for a fashion show of that caliber. And I do watch a lot of them. Very flat lighting, boring angles, and the wide shots are too wide. I say it's huge a failure.
 
Very few fashion houses showcase their lines during the day time. Most showcase their work at night on a designed set (especially fashion week in NYC). It is extremely rare for designers to rely on "natural" lighting for many reasons, which makes me wonder if this was intentional as to achieve the best conditions for the iPhone camera.
 
Ok, don't mean to be an arse here but is there any one of you out there that actually knows anything about pro video cameras? The entire thing was shot in a glass tube, wow - can't you see how great the dynamic range is, looks fantastic. Sure it's no BMPC but for a bloody cellphone, very nice. There is no way any other cellphone camera that I know of would of looked this good with those massive window in the background throwing in all that light, the people would just look too dark or the windows would be all blown out and you wouldn't be able to see the trees.

Perhaps I'm seeing things here but looks very good. Not so good is the 5C price - they blew that!

I'm not sure what you're getting at. The entire environment is evenly lit because it's a giant glass box. With the added lighting from the runway setup the camera doesn't have to do much work at all to expose for the inside and outside. And yes, I do know a bit about pro video.

When was the last time you took a photo on an iPhone and the image was out of focus? The curse is that the depth of field is so great that it's hard to get any part of the image out of focus.

It's rarely "way out of focus" but there are frequent enough shots that aren't clear enough for something like printing. And this is due to the limitations of the camera. I'm not down on the iPhone camera at all. They're just not evn close to SLRs and never will be.

That's interesting that you would say that. Maybe the point and shoot market needs to step up it's game. Better cell phone cameras means better point and shoots for the consumer if they want to continue being in the industry.
This is the same thing people say about Apple. They want the rest of the industry to do better to get Apple to do better.

The problem is that the point and shoot cameras are still more full featured and provide a better image quality than phones. Where they're losing the battle is convenience. A phone now offers substantial camera quality in a device that you carry around with you at all times. The point and shoot buyers were always those who looked for convenience over quality. Now that phones are "good enough," where is there for point and shoot manufacturers to go?
 
why is nobody addressing the multiple comments about the stuttering during the pans? theres a VERY obvious issue with skipping. what we call "strobing" on motion pictures. if you watch the audience on the pans it can clearly be seen. whats up with this? on the slow motion it looks great. but even on the still shots where people are talking you can see frame skipping. thats terrible,
 
Stunning quality!

I won't be surprised if by the end of 2013, Hollywood will start switching to iPhone 5s for shooting movies.

facepalm.jpg
 
Very few fashion houses showcase their lines during the day time. Most showcase their work at night on a designed set (especially fashion week in NYC). It is extremely rare for designers to rely on "natural" lighting for many reasons, which makes me wonder if this was intentional as to achieve the best conditions for the iPhone camera.

No need to wonder it's exactly like that. You can't use iPhone to shoot real fashion show that is held in normal dark space with bright lights. Too much contrast and darkness for Mobile Phone camera.
 
I'm surprised they didn't film it in portrait like seemingly all the muppets in the audience!
 
why is nobody addressing the multiple comments about the stuttering during the pans? theres a VERY obvious issue with skipping. what we call "strobing" on motion pictures. if you watch the audience on the pans it can clearly be seen. whats up with this? on the slow motion it looks great. but even on the still shots where people are talking you can see frame skipping. thats terrible,

It could very well be youtube compression and encoding and is just generally how video pans look in these internet friendly file formats. You even see the same effect at the very beginning of a feature movie when the studio logo montage is shown as it pans across. Again, it's the encoding and compression.
 
It could very well be youtube compression and encoding and is just generally how video pans look in these internet friendly file formats. You even see the same effect at the very beginning of a feature movie when the studio logo montage is shown as it pans across. Again, it's the encoding and compression.

it IS the same reason you see it in films. thats what i mean. they shoot film at 24 frames per second so when it pans quickly it actually skips frames. but with film the shutter is open per frame a little longer and you get SOME motion blur so on 99 percent of the shots you dont notice. im assuming the iphone is using a VERY fast shutter speed so youre getting these "skips" and its frankly quite annoying. unlike most people i understand this is a camera phone. I work in visual effects industry so i know whats up with this camera and the difference between an iphone and a professional rig. i dont know why so many people are coming down on it for not doing what a pro DSLR does, but apple SHOULD know the difference when they see footage and its skipping all over the place like this.

The software handles focus and exposure stacking and a dual LED with over 1000 color tones to match skin is awesome, so why not the ability to control the shutter so you dont get these god awful skipping problems? everyone keeps talking about how GREAT this footage is, and it is, if you pause one frame. what were they thinking?
 
… but with film the shutter is open per frame a little longer and you get SOME motion blur so on 99 percent of the shots you dont notice. im assuming the iphone is using a VERY fast shutter speed…

Yep. That's what I thought it looked like too (see my comment above).

Of all the videos that could have been made to show off the capabilities of the video camera, it's one with relatively fast panning and detailed background—just perfect for illustrating the choppy/stuttering effect that you get with shutter speeds that are significantly more than twice the frame rate!

Article about it here for anyone who's interested:
http://vimeo.com/videoschool/lesson/56/frame-rate-vs-shutter-speed-setting-the-record-straight

I'd really like to know if this is something Apple can fix in software.
 
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