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Burberry Releases Full Fashion Show Shot with iPhone 5s

Ryth said:
Just checking but you did have it on 720p right?

And yes, it's not mind blowing amazing, but I think people are missing the overall point here.

This was shot on a cell phone and with such ease that the requirement of lenses, gear, cameras, linking up and so on is bypassed.

Think about what is coming next with the iPhone 6 and 64bit apps/architecture. Think about what is next with full 1080p.

You will soon be editing on these things in a few years also.

It's scary because the TOOLS are now going to be in the hands of everyone, not just those that can afford 5 figure cameras.
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We don't even have the 5S so I am not going to comment on the 6 and it's potential. Perfect time for a really bad MR analogy: It's like buying a glove and bat for your 3rd child Steve while your wife's in labor with your 2nd child Amy.;)

Bolded: You're wrong there. It looks like the i5 was attached to $100K in camera equipment. But that isn't really germaine to my initial point.

My entire point is if we weren't told it was shot with an i5 more comments would be: "meh, decent flagship video". More importantly, there's absolutely nothing wrong with that. Take away the Team Apple vs. Team Android vs. Team Nokia aspect and most sensible people realize we are debating the merits of a cellphone camera. They are what they are. Mount any of them to an expensive rig and shoot in an optimally lit room and you will get just what we got. A nice looking cellphone video. By no means is that a bad thing.
 
Some of you keep referring to the ancillary equipment, lighting, and venue. Think about it, since most runway shows are recorded for posterity, those things don't change regardless of the camera(s) being used.

Perhaps, for those of you who are professionals and have a keen eye, the video looked less than stellar, but for an average Joe like me who is not looking at every technical aspect, I think it's pretty impressive overall.
 
Plutonius said:
The models look great to me :D.

It's nice to have a camera in a smartphone but it will never beat a good SLR for picture quality.
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Assuming one has the right lens on the SLR at the moment, and didn't leave the whole set up at home, and know how to use it well.

For a beginner, the iPhone 5 camera will probably take a more pleasing shot than an SLR.

I have an SLR, and many great lenses, spent enough time with them and many people love my work that I could get paid for it, but I don't do it for a living, so I consider myself an amateur.

I suspect that most people like me have more opportunity to shoot with a mobile phone than an SLR and the right lens. So, a phone with a decent camera is very important.
 
bluespark said:
The analogy still holds. As has been pointed out above, most of the audience for a show like Burberry's consists of industry professionals -- buyers from department stores, buyers from NYC/Chicago/LA boutiques, magazine editors, designers of peripheral accessories, etc. Their interest is in using Burberry's products to further their own businesses. Burberry's interest is in promoting their platform over those of other, competing design houses. Both WWDC and fashion shows have plenty of spectators -- members of the public who are quite interested in what they are doing -- but both types of shows are designed primarily to further their respective product lines and associated businesses.
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Fair enough, I misunderstood you. I thought you were referring to the original poster I was quoting that suggested that the catwalk was nothing but a waste of time to make rich folks feel important because they can afford to attend.
 
meistervu said:
For a beginner, the iPhone 5 camera will probably take a more pleasing shot than an SLR.
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No it won't. Every DSLR has a full auto mode so that anyone can ignore all of the dials and buttons and just snap away.


meistervu said:
I suspect that most people like me have more opportunity to shoot with a mobile phone than an SLR and the right lens. So, a phone with a decent camera is very important.
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The camera phone is certainly hurting the "point and shoot" market.
 
Cameras on mobile phones have sold more DSRLs than anything. It's easy to take photos with iPhone, but pretty fast you notice that the photos don't look like the ones you see in selfie/diy fashion blogs. Every teen girl that has blog has DSLR.

One of the biggest reasons is that you can't get shallow depth of field with mobile phone. That is the single factor that separates phones from pro/goodlooking videos / photos.

This demo video was rather poor. It could have been shot with anything. Check out the demovideos made with Nokia phones. There is at least some production values.

Some funny ppl on this thread:
"I think it looks like it was filmed on an expensive full HD camcorder."
lol

You get the same image from full hd camcorders that cost fraction of what iPhone 5S sells for :D
 
FirstNTenderbit said:
...Bolded: You're wrong there. It looks like the i5 was attached to $100K in camera equipment. But that isn't really germaine to my initial point.

My entire point is if we weren't told it was shot with an i5 more comments would be: "meh, decent flagship video". More importantly, there's absolutely nothing wrong with that. Take away the Team Apple vs. Team Android vs. Team Nokia aspect and most sensible people realize we are debating the merits of a cellphone camera. They are what they are. Mount any of them to an expensive rig and shoot in an optimally lit room and you will get just what we got. A nice looking cellphone video. By no means is that a bad thing.
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I looked at the 720P version of the video, and it looked great to me.

To me the most important point here is that the video looks great under good lighting, and certainly more than good enough to capture the moments: birthday, picnics, wedding, etc.

I have an SLR that captures video, and I find that it takes a lot of effort to capture good video with it. With the iPhone it is really simple: you just need steady hand and good light (get a lot of noise otherwise on the iPhone 5 which is understandable). So I ended using the iPhone 5 for most of my video.

Even as a perfectionist, I have to admit that over the years of doing photography is that unless the image quality is so bad that is is distracting, capturing the moment is all that matter, the rest is bonus. Having a phone that can do video as well as even an iPhone 5 for that matter increase you chance greatly of capturing the moments.
 
handsome pete said:
No it won't. Every DSLR has a full auto mode so that anyone can ignore all of the dials and buttons and just snap away.
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Hence my point, the full auto mode on an SLR. You end up using a heavy expensive camera with a kit lens taking snapshots. Under adequate light a snapshot from an SLR is not significantly better than an iPhone 5 viewing on a computer or printed 4x6.
 
meistervu said:
Even as a perfectionist, I have to admit that over the years of doing photography is that unless the image quality is so bad that is is distracting, capturing the moment is all that matter, the rest is bonus. Having a phone that can do video as well as even an iPhone 5 for that matter increase you chance greatly of capturing the moments.
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Agreed. I have a DSLR that I purchased a year ago and have barely used. I quickly realized that it wasn't worth the effort to lug the thing around unless I had a specific purpose in mind. My family and friends take thousands of beautiful high-quality pictures with their DSLRs and they quickly get transferred to a hard drive for storage and are never seen again. The pictures they always show me are taken from their mobile phones.
 
It means something because:
It was a LIVE streamed event from multiple phones, not camera's. You can make nice pans and tilts with a lightweight phone with a dirt cheap $50 tripod or even handheld, except for the rail rig none of this needs expensive crap to keep it nice and stable.

You are watching a highly compressed youtube version, any talk about dynamic range, sharpness or compression artefacts this camera might or might nor produce is complete nonsense. It might be 720P because they shot it in slowmo for later editing, who knows.

Any comment on the glass roof and lighting seems to be missing the point: it is a live streamed event, shot with a PHONE and it doesn't look awful, but that is not even important. The thing that matters is that this is a device we carry in some form with us everywhere and someone figured out a way to stream from the phone to the internet in a multi camera setup. I can't do that from ay of my camera's without extra hardware, so yes it is impressive, no the picture quality is not like OMFG amazing, who cares, it's a phone.:eek:
 
meistervu said:
Hence my point, the full auto mode on an SLR. You end up using a heavy expensive camera with a kit lens taking snapshots. Under adequate light a snapshot from an SLR is not significantly better than an iPhone 5 viewing on a computer or printed 4x6.
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But I still disagree. The kit lens is still exponentially better than the phone's.

And what's adequate light? Both cameras are still going to have to adjust to any lighting condition and the SLR is much more capable in that regard.

The SLR has better auto-focus, a long zoom range, and of course the vast difference in sensor size/quality.

In certain situations, the images might be comparable. But for the most part they aren't. I love having a capable phone in my pocket at all times, but to pretend it's even comparable to a DSLR in image quality is pretty ridiculous.
 
handsome pete said:
The camera phone is certainly hurting the "point and shoot" market.
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That's interesting that you would say that. Maybe the point and shoot market needs to step up it's game. Better cell phone cameras means better point and shoots for the consumer if they want to continue being in the industry.
This is the same thing people say about Apple. They want the rest of the industry to do better to get Apple to do better.
 
mac_airport said:
See the post at pocket-lint [ http://bit.ly/18vsxUx ] for a photo of one of the rigs; some very high-end equipment was used here to create some of the video.
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One part of the interview:

Q: We see you've gone for the 5S?

A: Yes, I've got space grey, actually because I love the name. I couldn't decide between the gold and the grey and then guy said it was called space grey and that nailed it.

Good to know that he decided on the color because of what it is called.
 
lilo777 said:
Who cares. The real question is who is the idiot that decided to use a phone for shooting a fashion show. This must be the worst fashion show photo shoot in the last 100 years.
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In my more than 10 years on MacRumors this has to be the first time I've ever agreed with lilo777. Although, whether "This must be the worst fashion show photo shoot in the last 100 years." is true or not I don't know, because I've never watched a fashion show for more than a few seconds without changing channels in the last 100 years. :)
 
The quality of the video is decent but it just doesn't work at all for this purpose. As a photographer, it just looks very amateur, even if the quality is great for a phone.

The perspective given by the angle/distance is unnatural, and the focal range is way too deep.

Would have been a better promo to shoot something other than a fashion show, if you ask me. It's just not where a fixed wide-angle lens and deep depth of field are effective.
 
handsome pete said:
But I still disagree. The kit lens is still exponentially better than the phone's.

And what's adequate light? Both cameras are still going to have to adjust to any lighting condition and the SLR is much more capable in that regard.

The SLR has better auto-focus, a long zoom range, and of course the vast difference in sensor size/quality.

In certain situations, the images might be comparable. But for the most part they aren't. I love having a capable phone in my pocket at all times, but to pretend it's even comparable to a DSLR in image quality is pretty ridiculous.
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When was the last time you took a photo on an iPhone and the image was out of focus? The curse is that the depth of field is so great that it's hard to get any part of the image out of focus.

I know all about good SLR lenses capability, having bought, used, sold, kept many of them over the years. I know all about what SLR sensors capable of, having own many over the years. That's why I put up with the bulk and weight.

Until recently, the #1 drawback with iPhone camera is noise. Under low light condition, a larger sensor of an SLR especially when used with a fast lens like f/2.8 make a huge difference. But with the iPhone 5 I find that under well lit condition like day light or a well lit room, the noise level is acceptable that it is no longer distracting in the image captured. Sure, I still use my SLR for specific events, but I would not take it with me just in case I need it. And for snapshots that I display on screen, not those artsy photos that I shoot from time to time, I would not think twice about using an iPhone 5. I find the quality good enough.
 
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