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Completely unimpressed with this video capability, but I have been using a Sony RX100 most recently. The first thing I noticed was the venue with nothing but windows to let in light. It as probably chosen for this reason.
 
Quickly skimming through the video, it doesn't look like they made use of any of the special video effects of the 5s. I was expecting to see some zooming and maybe slow-mo, but I didn't see any of that.

One of the quickest ways to spot a professional is the lack of effects... and those that are used are so subtle most people miss them. The (over) use of effects is the mark of a novice... and if you notice it at all, the effect has failed.


Assuming it's not a playback artifact, that's probably something related to how the shutter works in a smartphone camera. It's kind of expected.

Not a photographer, are you?

Overall, at youtube resolution, this doesn't look bad. But this is nothing that really could not be done with any other camera phone. At a usable resolution, and if you compared side-by-side with a real camera, the differences would be astronomical.

Part of the reason this looks so good was the time spent lighting and controlling the cameras/phones. Note the sky-lights are gelled so you don't get high lights blowing out. Don't expect these results at home unless you know what you are doing, and spend a few bucks. Oh, and use a tripod.
 
Extremely impressive. The 5s is a mighty phone and there's no doubt about that. Can't wait to order mine on Friday! Really hoping I don't suffer website crashes and get my order in ASAP after launch. Here to waiting patiently until the clock ticks to 12:01AM.

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I wouldn't say that. I think it looks like it was filmed on an expensive full HD camcorder.

Good luck. Looks like you'll need it.

http://9to5mac.com/2013/09/17/iphon...nch-as-apple-preps-app-to-check-availability/
 
It looks like it was filmed with a smart phone.....what's the point here?

Jony Ive and the Chief Creative Officer of Burberry got together and decided to do it. No other reason than there was good timing and they are mates.

Why not?

I would be interested in what they used for camera stabilization, but otherwise, yeah, it looks like a smartphone. Until I see the 1080P version, perhaps as a free download from the iTunes Store, I don't find a need to comment on the quality.
 
The (over) use of effects is the mark of a novice... and if you notice it at all, the effect has failed.

But surly this video is to promote the iPhone 5S video features too?
A bit of slo-mo would have been welcome.
 
I know I will probably get pilloried, but outside of the stabilization, it looks like a video that was shot with a cellphone... any cellphone. The 5s camera may be absolutely fabulous but if I was Apple this is not something I would hang my hat on. It just looks average to me. I am no expert. But still.

this was really a testament to youtube's mediocre quality more than the iPhone 5s' good quality. you can see detail both inside and outside (ceiling windows) that would be blown out by many phone cams. you can also see it dynamically adjusting shutter speed and exposure fairly smoothly.

i downloaded the video and watched it at 720p in quicktime. youtube heavily compresses everything so we're never seeing anything close to what the clean original looked like. in the end, it's hard to tell if the artifacting was from camera or compression.
 
Something tells me it would look a lot better if could get our hands on the raw video file and the 1080P version. A lot of the artifacts and stuff I'm seeing seems to almost be artifacts that a lot of videos on YouTube suffer from.
 
Your opinion is redundant. So tired of people one here trying to put Burberry and fashion down because they think the industry is a joke.

I personally love it, especially the chav influence ;) should be more of it!
 
WWDC isn't a "spectator's" show, it's for developers to create their apps on the upcoming platform or hardware so they can make money, it's all business.

The analogy still holds. As has been pointed out above, most of the audience for a show like Burberry's consists of industry professionals -- buyers from department stores, buyers from NYC/Chicago/LA boutiques, magazine editors, designers of peripheral accessories, etc. Their interest is in using Burberry's products to further their own businesses. Burberry's interest is in promoting their platform over those of other, competing design houses. Both WWDC and fashion shows have plenty of spectators -- members of the public who are quite interested in what they are doing -- but both types of shows are designed primarily to further their respective product lines and associated businesses.
 
This is so lame and gimmicky. Smartphone makers are looking for anything and everything to sell their merchandise. Just yesterday I saw a post about legendary fashion photographer Bruce Weber shooting the Nokia 41MP smartphone.
Pretty soon we will be seeing F-1 drivers talking about the capabilities and performance of the Smart Car.

Vettel works with Infiniti (performance advisor?). I wouldn't call this a Smart Car, but it's also far from a F1 car: http://www.caranddriver.com/news/infiniti-fx-sebastian-vettel-version-news
 
But surly this video is to promote the iPhone 5S video features too?
A bit of slo-mo would have been welcome.
The link to the Burberry video that I posted (above) had some slow motion in it.
It was a much better example to show off the abilities of the iPhone 5S camera imo.
 
Well I'm an Apple fan and I definitely hope they do well. I've had and Android phone and I NEVER want to experience that again.
Apple might not come out with exactly what I want all the time, but in my opinion they are a better brand.
Promos like this don't sell me on the phone, but maybe I'm not the intended target.
 
The kind of rippling i noticed in the video was more of a slow-moving blob of jello, like when the electronic image-stabilization goes wrong.

The "jello effect" is due to the shutter, more specifically the rolling shutter these cameras use. Most modern cameras use this type of shutter and it is an issue on all of them, though not nearly as much.

Not a photographer, are you?

He was talking about the rolling shutter issues having to do with video.

I wouldn't say that. I think it looks like it was filmed on an expensive full HD camcorder.

At $500+ I would say that it is an expensive full HD camcorder.
 
Assuming it's not a playback artifact, that's probably something related to how the shutter works in a smartphone camera. It's kind of expected.
It is expected and they should have known - and not shot anything that would have illustrated that effect. It's called "rolling shutter." In a film camera, images get shot onto individual pieces of film, 24-30 per second and you perceive motion. In the digital world, the sensor is read one direction, row by row of pixels, left to right, let's say, so it's kind of like vertical blinds. If whatever you are filming is moving quickly, or you are moving too quickly, the "read" of the sensor is too slow to keep up with the motion, and you see the result as something warped or angled. Try taking a photo in your car as you drive by a nearby light pole and you'll see it. There are also numerous really cool pictures taking advantage of this effect of things like airplane propellers.

853605204_92c565c607.jpg


As for the quality of the 5s camera, I don't think this proves anything. These photos and video could have been taken by any small camera or phone. There's really nothing particularly outstanding in these shots. I'm anxious for some good iPhone photographers to get their hands on the 5s and take it for a spin. But I still don't think it's going to be *quite* as earth-shattering as it was made out to be. The lens is a quarter stop better, the sensor is 15% bigger. These don't add up to massive upgrades, save for the bigger pixels on that sensor. 120fps is neat, though.
 
1st. observation - what a depressing bunch of catwalk models....
Peace said:
The models did look like they were forced labor workers or something.
Shaun said:
Skinny models prancing up and down in over priced clothes for the amusement of arrogant rich bitches and their henpecked husbands. Pathetic.
kobalap said:
And they all look like they desperately need a cheeseburger.

Every time I see these stick figures, all I can think of is bulimia.
firstapple said:
Were the models told not to smile and to look as unhappy as possible? Wow...
I never really understood why runway shows seem to offend some people. I see comments like that all the time whenever fashion related news is posted on a non-fashion board.
 
Why is is jerking, and tiny jumps esp during panning.

For a phone I guess ok, but not good for a video really.

Seems the moment you move the phone you get stuttering :(

Why does it do this?
 
I found the camera angles to be boring, maybe due to the lack of depth of field and zoom. There was some dynamic movement with the gliding iPhone but it couldn't save the actual broadcast of the show.
 
I'm guessing the live stream looked better than the video posted here because I was not impressed watching it on my iPad. I've seen better quality from helmet cams on YouTube. Just sayin.'
 
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