I think everyone's claims about Apple being nice because piracy is not rampant among Apple software are a little head-in-the-sand-ish. Apple doesn't really fight against piracy (let alone EULA abuse) because they know you are using their hardware, which is where they make most of their money. Microsoft is a software company, and thus has to take actions to protect their single income source. Apple is a hardware company that makes software to further their hardware sales. They give you the option of giving you more money, but it seems lately they have taken an unofficial lackadaisical stance on piracy for the consumer software products (OS X, iLife, iWork, etc.) because you have to have Mac hardware to run it.
Additionally, with regard to the EULA's, they are known legally as "shrink-wrapped contracts", and are usually included to keep their bases covered but have not been proven to be legally binding. For instance, if you bought Leopard, open it at home, read the EULA, and then find you disagree with the terms, you still cannot return it to the store (probably not even at an Apple store). If an Apple store refuses return of an opened copy of their own software because you don't agree to the shrink-wrapped EULA, then they have in effect voided their own EULA. Somebody should try this, actually, to see if this is in fact the case. For the most part, companies put EULA's in because every other company puts EULA's in, and nobody wants to seem like they don't care (most of them are very boilerplate).