Retailers usually have the following term E&OE Errors and Omissions Excepted. This is a legal disclaimer.
Trading standards will investigate , however Apple will not be found in breach. As long as they pull the product and investigate within 24hrs they are covered. They corrected the error in that time. You could cancel the order if you weren't happy, but the adapter isn't the reason for buying the product, is it?! It's a grey area but Apple can just refuse to sell their product to you, it's their product.
This would be different if you've actually been charged for the item because it would form a binding contract, but I guess Apple can argue that they haven't charged you for anything until it ships.
With regards to pricing, I've been buying Apple products for the last 20 years. The pricing on the phone has nothing to do with Apple bumping up the prices specifically. Because of exchange rate fluctuations Apple adjust their currency conversion rate between £ and US$ so the price is more of a reflection of the volatility of exchange rates. They want it to convert back to the same amount in US$ which is their base currency when reporting results. Also Sales tax in US is lower that the 20% VAT in UK.
Trading standards will investigate , however Apple will not be found in breach. As long as they pull the product and investigate within 24hrs they are covered. They corrected the error in that time. You could cancel the order if you weren't happy, but the adapter isn't the reason for buying the product, is it?! It's a grey area but Apple can just refuse to sell their product to you, it's their product.
This would be different if you've actually been charged for the item because it would form a binding contract, but I guess Apple can argue that they haven't charged you for anything until it ships.
With regards to pricing, I've been buying Apple products for the last 20 years. The pricing on the phone has nothing to do with Apple bumping up the prices specifically. Because of exchange rate fluctuations Apple adjust their currency conversion rate between £ and US$ so the price is more of a reflection of the volatility of exchange rates. They want it to convert back to the same amount in US$ which is their base currency when reporting results. Also Sales tax in US is lower that the 20% VAT in UK.