If the almighty Apple says so, it must be true. lol
Whilst it's true that anyone and any company can lie, it's so incredibly unlikely for Apple and Phil Schiller to lie though:
- They would have to at least replace or refund anyone that wanted it --- huge loss of revenue and profits.
- They would likely get class action suits globally --- huge loss of revenue and profits.
- They would likely get investigated by governmental bodies globally and fined for false advertising --- huge loss of revenue and profits.
- Their reputation and trust would be damaged --- huge loss of revenue, profits and future sales.
- Phil Schiller would be sacked and find it difficult to get another job, could lose stock options.
- Other execs (right up to Tim Cook) could get sacked, lose stock options, and find it difficult to get other jobs.
- To hold up the lie would require absolutely no whilst-blowing, no disgruntled employees (or future ex-employees) going for a big media pay check - ever in the future.
Soooo.... What's more realistic, really and honestly?
Apple lying or their being another reasonable explanation?
And until it's actually, really, scientifically proven to not be sapphire, why are so many of you genuinely believing that it's not? Why don't you want actual proof? And if you don't believe it is - and that Apple are genuinely lying to you, why do you want to ever give them money again?