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Can Samsung get away with putting down the iPhone in their commercials?
- Thread starter bidoof01
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No, because the iPhone isn't mentioned anywhere and nether is Apple's logo. It is only referred to as "my phone" and can mean anything. You know it is an iPhone and that was Samsung's point.
I personally thing Samsung's latest commercials are genius.
I personally thing Samsung's latest commercials are genius.
Defamatory what??
No, they can't get away with it. It's a crime. Put the ad guys, the Samsung guys, the cameraman, the director, and every other person involved in jail.
And now for a serious answer...no, it's not a violation of FCC regulations, and Apple can't sue for defamatory...
even if they did mention the iphone and/or show the apple logo - which they clearly didn't... have anything they said in the commercial not true?
It's free advertisement for Apple. Amazing how Samsung has to use apple to market their own products.
https://www.macrumors.com/2013/05/06/apple-leaps-to-6-in-latest-fortune-500-rankings/
Apple = quaking in boots.
Apple = quaking in boots.
Channeling John McEnroe: YOU CANNOT BE SERIOUS!
I believe someone made a counter-Ad and I think it made it worse.
If u can't take a few, you will have LOTS of trouble in your life.
I doubt it.
They were doing the same to Microsoft for years.
You remember those commercials "Hi I'm a Mac, and I'm a PC"
That's what I thought when I heard about it. You'd think they'd have enough confidence in their own products without having to resort to that.
Uh, that's all meaningless. There is a current ad for Windows/Nokia phone that mentions both iPhone and Galaxy by name, and clearly shows both products.
There simply is no defamation in the Samsung ads, they show a few 'new' features that the iPhone doesn't have.
The OP wasn't talking FCC - but rather more like basic slander/libel laws.
And it's a recycled commercial, basically.
They can do it legally as long as they are not lying. It's not illegal to point out your features are better an to exploit stereotypes, but the moment you are caught lying, it becomes slander since its spoken on an tv ad and you can then sue for damages.
Samsung never mentioned Apple in their commercials. I wasn't able to see an Apple logo. And even if they did, they didn't lie in their commercials. They essentially showed their device's features that a competitor can't do.
They can get away with it but it doesn't send out the right impression for me. Any company that feels the need to put down a rival to boost their own sales has a rather weak marketing strategy IMO. Apple have done this too in the past and I don't think its the right way. The product should speak for itself really and consumers quickly get tired of silly court battles and marketing snipes.
I don't think the most recent ad is putting Apple down though. The ad they made outside the Apple store did, but this one just cleverly shows off features that the iPhone doesn't. It's not derogatory, it's not defamatory, it's just clever marketing.