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Can Samsung get away with putting down the iPhone in their commercials?

Krimsonmyst said:
I don't think the most recent ad is putting Apple down though. The ad they made outside the Apple store did, but this one just cleverly shows off features that the iPhone doesn't. It's not derogatory, it's not defamatory, it's just clever marketing.
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I saw some of the adverts last year but admit I haven't seen many of the new ones. I must admit when adverts come on I often leave the room to get a drink or pick up the iPad so often miss such things. I was just aware some comapnies do it and coming from a marketing background I just don't think its the strongest approach a company can use. Just my opinion though and forums like this prove people take notice because you wouldn't get so many people passionate about hating a brand they don't buy :)
RetepNamenots said:
*cough* Mac vs PC *cough*
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Did you not read my post all the way through then? *cough*
The-Real-Deal82 said:
Apple have done this too in the past.....
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The-Real-Deal82 said:
I saw some of the adverts last year but admit I haven't seen many of the new ones. I must admit when adverts come on I often leave the room to get a drink or pick up the iPad so often miss such things. I was just aware some comapnies do it and coming from a marketing background I just don't think its the strongest approach a company can use. Just my opinion though and forums like this prove people take notice because you wouldn't get so many people passionate about hating a brand they don't buy :)

Did you not read my post all the way through then? *cough*
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Google the pool party s4 ad...curious to hear your thoughts
 
The-Real-Deal82 said:
They can get away with it but it doesn't send out the right impression for me. Any company that feels the need to put down a rival to boost their own sales has a rather weak marketing strategy IMO. Apple have done this too in the past and I don't think its the right way. The product should speak for itself really and consumers quickly get tired of silly court battles and marketing snipes.
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Don't Apple usually put down their competition when they launch iOS products these days. Pretty sure they made fun of the Nexus 7 when they launched the iPad Mini.
 
unlinked said:
Don't Apple usually put down their competition when they launch iOS products these days. Pretty sure they made fun of the Nexus 7 when they launched the iPad Mini.
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Am I speaking to a brick wall here or something?!

Apple as as bad as anyone. Why are people giving examples of Apple using such tactics like they want me to defend them?

Are you expecting me to turn around and say if Apple do it I agree with it but condemn their rivals for doing exactly the same? My point was to give my opinion on the style of marketing, not to pick sides and throw examples back and forth to justify it like some of you.

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Krimsonmyst said:
Google the pool party s4 ad...curious to hear your thoughts
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I haven't seen it. Is it likely to be something I would be pro or against based on my opinions here do you think?
 
No.

redmond-photocopiers.jpg


Just no.
 
Rajani Isa said:
The OP wasn't talking FCC - but rather more like basic slander/libel laws
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I'm not a lawyer (and I don't play one on TV), but if I understand the libel law (slander is for spoken offenses), a couple of conditions must be met...the writer must know that the statements are false, and there must be malicious intent.

As I said, not being a lawyer, this is all conjecture on my part, and worth as much as any conjecture is worth...nothing!:p


Twixt said:
Can people sue others for stupidity ?
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OMG!

Aren't the courts clogged enough already. If that were possible, the entire legal system would grind to a total, and irreversible, halt.
 
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I thought it was a good commercial. IMO, it showed the one good use for air gestures, and that is when you are eating. Clearly it worked since we all watched it when it came on.
 
sk1wbw said:
Exactly. Apple makes commercials showing what you can DO with their products, and Samsung makes commercials making fun of other products and Microsoft just makes nonsense crap all the time.
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Samsung's latest GS4 ad shows the new camera features, air view, preview gestures, NFC beaming and a few other things - so how is that not showing what your phone can do?
 
I hope they won't stop, with this kind of ads.
But I do hope that Apple will do better ads, because their current ads are just horrible.
 
sk1wbw said:
Exactly. Apple makes commercials showing what you can DO with their products, and Samsung makes commercials making fun of other products and Microsoft just makes nonsense crap all the time.
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Please review the latest S4 ad and even the S3 ads and demonstrate to us how those commercials did not show things the Galaxy phones could do.

Also, I will point you to the old PC vs Mac ads where PCs came off as old, uncool, full of viruses and seemed to be the butt of ever joke while the Mac was the hip thing to use because it came in multiple colours!
 
TBH, all they are are commercials, not bothered either way, I find them less annoying but more amusing than the current crop of Apple adverts that every now and again a word is shouted by a group of people.

But thats how adverts work, if they are amusing or annoying one remembers them. (Think "Go compare" in the UK). :)
 
Is this a US thing or do I just miss the adverts when they are on in the UK?

When I see an ad for Apple, Samsung, HTC or whatever, they just point out what the product does, no mention of competitors at all
 
paulsalter said:
Is this a US thing or do I just miss the adverts when they are on in the UK?

When I see an ad for Apple, Samsung, HTC or whatever, they just point out what the product does, no mention of competitors at all
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Samsung's famous Apple bashing ads don't get aired in the UK, which is a shame because I actually find them funny. Apple's Mac vs. PC ones used to be aired here years ago back when the campaign was still going.

Here's one of Samsung's anti-Apple ads they air in the US. Like I said, I like these, I think they'd to well in the UK too, it's a shame Samsung is slacking on their UK marketing even when they're so popular here:

 
sk1wbw said:
Exactly. Apple makes commercials showing what you can DO with their products, and Samsung makes commercials making fun of other products and Microsoft just makes nonsense crap all the time.
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Did you actually watch the S4 ad? It shows what the S4 can DO. Imagine that.



Michael
 
0dev said:
Samsung's famous Apple bashing ads don't get aired in the UK, which is a shame because I actually find them funny. Apple's Mac vs. PC ones used to be aired here years ago back when the campaign was still going.

Here's one of Samsung's anti-Apple ads they air in the US. Like I said, I like these, I think they'd to well in the UK too, it's a shame Samsung is slacking on their UK marketing even when they're so popular here:

YouTube: video
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It shows Samsung don't need to approach the UK market by slagging off companies like Apple to get sales. Perhaps we are a little more savvy or their market research showed the UK consumer is turned off by negative marketing?

If sales are good for Samsung and they are, they don't need such methods.
 
My gf hates the iphone and always talks crap about it when it's a topic. When an apple commercial came on she was like "what phone is that, I want it..... Dammit (after seeing the apple logo)"

Just saying apples commercials are really good as well.
 
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