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Can Samsung get away with putting down the iPhone in their commercials?
- Thread starter bidoof01
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Wow.... you really are taking this to heart, aren't you? This is freaking hilarious.
Michael
Wow.... you really are taking this to heart, aren't you? This is freaking hilarious.
Michael
No, you seem to think I am. I think Samsung commercials should focus on what the phone does and they should stay away from the trollish commercials like they have done in the past.
That's pathetic advertising.
Is it really pathetic? Is Coke or Pepsi pathetic for using the other one in their commercials? No one seems to have a problem when those companies put each other down. Why is Samsung different? This is marketing it works and a lot of people like it. If Apple did not like it they have every right to do something about it, but guess what they don't. It is only people on these type of forums that even give a crap about these commercials.
Not sure what the reasons are for it (they would probably get sued over here for that)
For me though, If I watched an ad for a product and all I saw was negativity for the competition I would lose interest in the ad/product
If someone wants to advertise something to me, tell me what it can do, whats good about it, why should I but it, I don't want to hear any comments about the competition
No they wouldn't, Apple ran their Mac vs. PC ads here without any legal problems.
You market your product by selling it's strengths. Just saying. Everything else is a waste of money imho. Especially that stupid Nokia wedding commercial which does nothing to promote or market the Nokia.
Everyone saying "just show what the product does" isn't understanding advertising.
I'll just quote one of my old posts:
I'll just quote one of my old posts:
Perhaps I don't understand how advertising works
But I can say for me personally, I want to know what the product I am buying does
I can't think what the new Samsung add looks like, will watch out for it on the TV
The Apple one you mention about taking the panoramic photo, when I see this I just think, AND.....what are you trying to sell me, this way of advertising does not work for me
Sure - Anyone can sue anyone for anything they want to (including defamation).
However, Apple would have no chance of winning and it would probably get thrown out of court though and they'd get a bit of a slap for bringing a frivolous lawsuit
However, Apple would have no chance of winning and it would probably get thrown out of court though and they'd get a bit of a slap for bringing a frivolous lawsuit
This is how advertisers think and it's what most people respond to regardless. Most ads on TV today don't demonstrate the product. Just look at the successful Compare the Market ads. They say absolutely nothing about the website they're advertising, they just make people laugh because there's talking Russian meerkats.
I agree with you on this, and the ads do get me talking about them
But they don't make me think, "I have to buy that", "I must use compare the meerkat for my car insurance" etc
The current ad for Sony phones, where they are taking pictures in India, I believe, all brightly coloured, doesn't give me any reason to buy a Sony phone, unless I only wanted to use it for photos
Those meerkat ads do work though. I've seen a lot of people ask about car insurance and get told to "check out the meerkats." And if you're looking for insurance or an energy supplier or something the meerkats thing might jog your memory. They stick in your head and get you talking.
I agree those Sony ads are crappy though, they don't make me laugh, they don't show off the brand or the product, and they're not particularly memorable.
Understand what you mean, they stick in your sub conscious and then you think about them later
Anytime, time for some good old uk tv now with some annoying ads
I'm not a lawyer (and I don't play one on TV), but if I understand the libel law (slander is for spoken offenses), a couple of conditions must be met...the writer must know that the statements are false, and there must be malicious intent.
As I said, not being a lawyer, this is all conjecture on my part, and worth as much as any conjecture is worth...nothing!
OMG!
Aren't the courts clogged enough already. If that were possible, the entire legal system would grind to a total, and irreversible, halt.
It's still what he/she was asking about - not saying that it would of been a viable lawsuit. Which is why (in part) you don't have Apple initiating such a lawsuit.
And you could sue someone for stupidity if you wanted. Not going to promise you wouldn't get slapped down/fined for it though.
If I pushed my company to market our products by criticising our competitors we'd be sued pure and simple. It's a little different to a phone company as people rely on our products to save their lives in operating theatres, well at least the doctors do lol. Unfortunately consumers are swayed by silly tit for tat on adverts and forums and features are often realised once the product is purchased I'm sure.
I think you are painting all advertising with too broad of a brush. It depends on the product you are trying to sell. As seen on TV ads, for example, absolutely sell on features and product demonstration. There are a heck of a lot of as seen on TV ads.
When the iPhone came out few knew what it was or what it could. So the original ads showed how it worked and what it could do ("this is how you turn it on").
But now that the iPhone is well-known sure it can be sold by lifestyle. One could argue that it has to without major new features. Coke can't sell on features either
.Michael
Whatever inferior product commercial has the scene where the guy rips open his shirt to reveal a giant Apple logo tatoo is my favorite. I honestly don't remember which phone the commercial is for but I think of the folks on MR when the guy shows his tatoo.
Kinda funny you don't remember the phone. It was Windows phone making fun of the Apple vs Samsung bickering.
Michael
I saw that advert too but admit I couldn't remember the intended product. I think it did Apple more favours than they probably intended lol.
Kinda funny you don't remember the phone. It was Windows phone making fun of the Apple vs Samsung bickering.
Michael
Oh ok. A Windows phone. I am afraid of the word Windows now as it reminds me of my dislike of Vista and Windows 8. Maybe I was mentally blocking.
You know very little about marketing. Showing your product being better than a competitor's product is a STAPLE in marketing.
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So if that's the example you want to use to claim marketing against the competition is bad or unsuccessful marketing, what do you say to people who don't want to buy everything based on a commercial that does show what the product does?
For example, the iPhone 5 ad that shows the amazing noise cancellation feature did not make me want to buy an iPhone 5. Would you say then that that's an ineffective ad?
Just trying to keep things consistent here.
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PS. Where's the Youtube link to one of the first iPhone ads? It didn't show the iPhone in action at all. All it showed was people picking up telephones and saying hello. Then the iPhone came in at the end implying this is the new way you'll pick up your phone.
I think it's a great ad. All these people claiming that a good ad has to show what the phone can do would have to say this is a bad iPhone ad.
Consistency, please.
Found it. So according to a lot of people here, this is a bad ad:
Samsung promotes it's strengths too. They also promote strengths they think they have over the competition. I am not saying I totally agree with hoe they go about it, but that seems to be the way companies market these days. People singling out Samsung like they are the only company that does it is crazy. Yes I know people get a bit too excited when people talk badly about Apple, but come on.
Look at the Ford commercials that show people driving the Escape or the Fusion. All of them are talking how much better the Ford is then their car. Some people even go as far as to say the name of the car they have. We all know these are not real customers, but paid actors. Do you have a problem with these ads? If people do then why is there not an out cry about it?
Edit: here is one of the Ford commercials
https://www.youtube.com/watch?v=ruK8hnpKWDA&feature=youtube_gdata_player
How is this any different?
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I dont see anything wrong with pointing out a feature, directly or indirect that is on one's own product, that isn't included on one's rivals product in an advertisement.
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