That the only thing I can think of, but like you say it's not really putting them down
It would be like an o2 ad saying we can sell you an iPhone for £450, if you go to Vodafone it will cost you £500
Indeed yeah.
As I said originally I think tit for tat advertising works in some countries and not in others. I think the UK generally gets turned off by negative marketing and people like to know why something is so good, rather than why a rival is so bad if you know what I mean? In my field if we publicly criticised our main competitors, we'd be the laughing stock of the industry. The consumer industry is very different though, and the phones market has developed very much as a team game with consumers it seems. The
'my phone is better than your phone' mentality has evolved unfortunately and this has led to big expectations that the phone companies have to try and live up to. The Samsung S4 is a great phone, but it appears it hasn't created as much excitement as the S3 because its like a iPhone 4S was to the iPhone 4. Its got some fantastic improvements but I got the impression from reading the tech sites the reception was a little muted as the expectation was built right up. That doesn't mean its not one of the best phones on the market of course.