HobeSoundDarryl
macrumors G5
Offer unlimited and people will come, make more money and invest some into the network to improve it more AND more people will come.
Or buy up any small upstarts that threaten the duopolistic control over the entire market and keep nickel & dimeing the public so that you can earn bigger & bigger bonuses and ever-happier shareholders.
Those "more people" will come anyway, as evidenced by rates moving in only one direction over the years and yet more and more people jumping at the chance to lock themselves into 2-year contracts to pay $XX or $XXX per month whether they actually fully utilize those monthly services or not.