Thinking it's fake
I'm inclined to believe that the so-called cases are a fake. Apple is very obsessed with confidentiality, and if a third party manufacturer spoils the surprise, Apple will come down very hard! Possible ramifications include refusal to carry their product in the Apple Stores and shutting them out of future releases. Doing both of those won't hurt Apple in the least, but it could spell doom for any 3rd party product. Why risk it for a little additional traffic to their site?
If it is true, I know I'm not going to buy anything from Uniea. Let's face it, we all love the wild speculation before an event. It's like Christmas without all of the family bickering, drunken uncles, and general resentment!