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Ceramic.. They didn't mention it would be that expensive
- Thread starter jamesjingyi
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Figured as much... IIRC, Rado have been making beautiful ceramic watches for years, and they are *not* cheap!
Yup. This price isn't far from much of Rado's lineup apart from the hardened steel Diastars.
I for one am shocked that the 10k+ Apple Watch Edition is something Apple phased out. If only someone could have predicted that nobody would have cared about spending so much on an Apple Watch.
"But.. but.. rich people don't even think when they spend money, this is pennies to them, and it's a status symbol that everyone is going to want.. you'll see! Switzerland is toast!"
"But.. but.. rich people don't even think when they spend money, this is pennies to them, and it's a status symbol that everyone is going to want.. you'll see! Switzerland is toast!"
I wouldn't mind a plasma ceramic AW + plasma ceramic link bracelet, but not sure if that's a smart buy (just like the $10,000-17,000 Edition) because of short longevity in terms of technology.
$1,299 for the all white ceramic is certainly reasonable, but I'm not a fan of white-bodied watches.
They didn't mention the price due to the poor response to the announcement of the gold's price last time around.
To be honest, it looks like something that would carry a $1000+ premium. Not because it looks gorgeous or anything, just because it looks preppy
It does look very clean. Not my style though. Will go well with all the soccer mom's in Mercedes and BMW SUVs.
They didn't mention the prices of the original Edition collection in the first keynote either.
You know "ceramic" includes a large amount of composites of very different properties and prices... right?
Yes. I also know Apple massively overprices this kind of stuff in its attempt to give it a "luxury" image.
I think they've learnt from the Apple Watch Edition. I also suspect this model is overpriced but there's no way to know without knowledge of the type of ceramic and manufacturing process. However, "ceramics" doesn't sound nearly as good as "pure gold" (at least not to non-watch people) so there's no point in trying to position it as a luxury item when they could've easily used gold, titanium or any other well-known luxurious material.
Ceramic is expensive, but let's be real, it's a watch - there isn't a whole lot of it on there. A small ceramic pot has 10x more surface area.
It's overpriced due to the luxury of the design, and likely the smooth, natural feeling characteristics of ceramic.
