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Ceramic.. They didn't mention it would be that expensive

jamesjingyi

jamesjingyi

macrumors 6502a
Original poster
Dec 20, 2011
851
159
UK
Anybody hat a look at it on the website? Damn its nice but damnnnn that price tag :O
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It's the new Edition. Compared to last year's, it is dirt cheap. I figured it would be priced similarly to the Hermes.

On a side note, the Hermes now comes with a special Sport Band!
 
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Cassady said:
Figured as much... IIRC, Rado have been making beautiful ceramic watches for years, and they are *not* cheap!
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Yup. This price isn't far from much of Rado's lineup apart from the hardened steel Diastars.
 
I for one am shocked that the 10k+ Apple Watch Edition is something Apple phased out. If only someone could have predicted that nobody would have cared about spending so much on an Apple Watch.

"But.. but.. rich people don't even think when they spend money, this is pennies to them, and it's a status symbol that everyone is going to want.. you'll see! Switzerland is toast!"
 
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BarracksSi said:
Who else wants a black (or grey, or a Rado-like plasma metallic) version?
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I wouldn't mind a plasma ceramic AW + plasma ceramic link bracelet, but not sure if that's a smart buy (just like the $10,000-17,000 Edition) because of short longevity in terms of technology.

$1,299 for the all white ceramic is certainly reasonable, but I'm not a fan of white-bodied watches.
 
jamesjingyi said:
Anybody hat a look at it on the website? Damn its nice but damnnnn that price tag :OView attachment 648915View attachment 648916
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To be honest, it looks like something that would carry a $1000+ premium. Not because it looks gorgeous or anything, just because it looks preppy :p

It does look very clean. Not my style though. Will go well with all the soccer mom's in Mercedes and BMW SUVs.
 
What I said in the main thread.

MSRP for a ceramic Swatch is something like 115 EUR.
 
Andropov said:
You know "ceramic" includes a large amount of composites of very different properties and prices... right?
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Yes. I also know Apple massively overprices this kind of stuff in its attempt to give it a "luxury" image.
 
cube said:
Yes. I also know Apple massively overprices this kind of stuff in its attempt to give it a "luxury" image.
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I think they've learnt from the Apple Watch Edition. I also suspect this model is overpriced but there's no way to know without knowledge of the type of ceramic and manufacturing process. However, "ceramics" doesn't sound nearly as good as "pure gold" (at least not to non-watch people) so there's no point in trying to position it as a luxury item when they could've easily used gold, titanium or any other well-known luxurious material.
 
Andropov said:
I think they've learnt from the Apple Watch Edition. I also suspect this model is overpriced but there's no way to know without knowledge of the type of ceramic and manufacturing process. However, "ceramics" doesn't sound nearly as good as "pure gold" (at least not to non-watch people) so there's no point in trying to position it as a luxury item when they could've easily used gold, titanium or any other well-known luxurious material.
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Ceramic is expensive, but let's be real, it's a watch - there isn't a whole lot of it on there. A small ceramic pot has 10x more surface area.

It's overpriced due to the luxury of the design, and likely the smooth, natural feeling characteristics of ceramic.
 
I suppose some rich folks might buy this, but to me, Apple Watches are disposable electronic goods, so it doesn't make sense to spend on difference in case material.

I like black ceramic on watches and that might have been kind of cool though.
 
But it's so Purty. I need to see it with other bands! Primarily, the bands I already have. :)
 
I don't think it's the same ceramic you get in a teapot (which is what most cheap ceramic watches are made from).
 
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Ceramic is 4x as hard as stainless steel? First thing I thought of when I heard ceramic was the thing shattering if you dropped it. Guess not.
 
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