I don’t think (at least during this year) that Apple will try to make customers pay for AI experiences.Siri+ incoming. Pay more to get access to LLM enhancements! Also, will be available to Apple One customers … (year later) Apple One price increase by $5/month, Starting Feb 2026!
There’s a fundamental distrust of AI from the public at the moment, and if any company can put a positive spin on it, and actually show users how it can improve their lives, it would be Apple.
And as soon as they put it behind a pay wall, all that trust is gone.
It’s not a streaming service like Apple TV or Apple Music.