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Chase Launches Apple Pay Ad Campaign Featuring Jack Antonoff's Bleachers and Small Businesses

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Apr 12, 2001
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Following this past weekend's promotion that saw Chase customers being offered free early downloads of David Guetta's upcoming album just for adding their cards to Apple Pay, the bank has launched a new national campaign touting Apple Pay. The new campaign begins today with a 30-second ad featuring Fun front man Jack Antonoff's side project Bleachers using Apple Pay at several locations around Los Angeles as they prepare for a rooftop concert.

While Apple has not directly advertised Apple Pay in any television commercials, several Apple Pay partners including MasterCard and now Chase have run significant ad campaigns focused on the service.

Article Link: Chase Launches Apple Pay Ad Campaign Featuring Jack Antonoff's Bleachers and Small Businesses
 
Article Link
https://www.macrumors.com/2014/11/24/chase-bleachers-apple-pay-ad/
Considering that Phil has not been happy with Apple's media campaign in the past, I imagine he is pleased to take things into his own hands.
 
This is great. And once Apple gets loyalty/rewards nailed CurrentC will die a slow death.

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brianvictor7 said:
Considering that Phil has not been happy with Apple's media campaign in the past, I imagine he is pleased to take things into his own hands.
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Except allegedly the genius ads were produced by Apple's in house team. I still feel like Chiat was made the scapegoat. According to Ken Segall Steve Jobs was much closer to Apple's ad agency and had much more oversight on Apple's advertising than Phil Schiller did.

http://kensegall.com/2014/04/apples-little-advertising-crisis/

http://kensegall.com/2014/06/apples-marketing-rethink-not-exactly-a-surprise/
 
Rogifan said:
This is great. And once Apple gets loyalty/rewards nailed CurrentC will die a slow death.
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I just wouldn't mind retailers excepting both.Let the consumer make the choice. Apple Pay is great but 75% of my favorite places to shop are either MCX clients or do not use NFC.
 
Take notes, Google. This is how you promote a key software / hardware feature if you want it to get any traction.
 
iapplelove said:
I just wouldn't mind retailers excepting both.Let the consumer make the choice. Apple Pay is great but 75% of my favorite places to shop are either MCX clients or do not use NFC.
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I think you meant to spell that "accepting", not "excepting." No biggie, but I had to re-read your sentence three times, wondering why it didn't compute.
 
Have to wonder when credit card companies will start to sponsor cell phone purchases ~ provided the phone has AP or equivalent.
 
So far my chase card (mileage plus explorer) is the only card that works with Apple Pay. My work Amex does not and neither does the banana card. My capital one debit card works I think, but I never use that.

I am very happy though, since my primary card is the chase. And I really like the apple pay convenience.

Edit: only liked 1 song from the free album. Still, I appreciate the gesture.
 
I would love to try Apple Pay. Too bad I can only do that by buying a new giant clown phone. Come on Apple. How about a normal sized phone with the same features as the clown phones.
 
Chase's own Ink card doesn't work

How stupid that their own business credit card doesn't work with Apple pay...
 
MartinAppleGuy said:
But what if his band went on tour to somewhere not in the US? :p
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If it's their personal cards it's not an issue so long as there is NFC support. Folks have already confirmed this.

Apple is actively working on getting Apple Pay up in other countries. By the time of this possible tour Apple Pay may be in the countries in question
 
Rogifan said:
Except allegedly the genius ads were produced by Apple's in house team. I still feel like Chiat was made the scapegoat. According to Ken Segall Steve Jobs was much closer to Apple's ad agency and had much more oversight on Apple's advertising than Phil Schiller did.

http://kensegall.com/2014/04/apples-little-advertising-crisis/

http://kensegall.com/2014/06/apples-marketing-rethink-not-exactly-a-surprise/
Click to expand...

That could very well be the case. I personally have liked most of the adverts that have come out for Apple (though not those Genius ads) and get the impression that Phil misses the Mac vs PC era. At the end of the day, however, the work must speak for itself. If the features being touted by the other guy aren't important to Apples target customer base, then Apple is right to ignore them (or should feel free to make light of said features). If they are important, however, then a change of advertising strategy isn't going to fix what Apple is dropping the ball on. Perform or die of irrelevance: that is the law of business.

Those articles were very interesting reads. Thanks. For some reason I never noticed that Phil was the actual VP of marketing at Apple. I thought he had a technical realm that he headed up. Strange how that slipped by me.

On a mostly unrelated note, I noticed in the 2nd article this statement, "But anyone who speaks in absolutes can’t be taken seriously." Is that an absolute statement that I should take seriously? :D I get what the guy was trying to say, but we humans do have a disturbing tendency to write logically nonsensenical things (myself included).
 
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Q-Dog said:
I would love to try Apple Pay. Too bad I can only do that by buying a new giant clown phone. Come on Apple. How about a normal sized phone with the same features as the clown phones.
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I shared your frustration at first, but it didn't take long to get used to the 4.7 screen and now my wife's 5S feels too small. I still wouldn't want the gigantic 6 Plus though.
 
ApplePay is Apple at its finest. Love it, and can't wait to see it expanded and what else they add to it.
 
penajmz said:
And Chase MasterCards still don't work. :(
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I see more of a mish-mash.

My Citi Mastercard works OK at Fresh Market. But that succeeds and then is declined at Home Depot. But Chase Visa worked OK there.

I don't see a pattern yet.
 
Do Bleachers accept Apple Pay for their rooftop concert cover charges?

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vpndev said:
I see more of a mish-mash.

My Citi Mastercard works OK at Fresh Market. But that succeeds and then is declined at Home Depot. But Chase Visa worked OK there.

I don't see a pattern yet.
Click to expand...

Home Depot doesn't count because it's not an official Apple Pay retailer.
 
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